Philips Offers Meaningful Innovations for your Health and Well-being (World’s leader in Consumer Lifestyle unveils 2012 product line)

Manila, Philippines - For the past three years, leading electronics company Philips has transformed itself into a health and well-being company, developing meaningful innovations meant to make our lives better and simpler. This advocacy continues with the launch of Philips’ 2012 consumer lifestyle range of products, which includes the company’s latest in domestic appliances, espresso machines, personal care, oral healthcare, lifestyle entertainment and mother-and-child care.

“With our 2012 consumer lifestyle product range, we’re moving to the next level in terms of our commitment to consumer health and well-being,” said Ms. Angelia Oh, General Manager for Philips Consumer Lifestyle, Philippines.

“We offer a wide range of products designed to meet our different needs in everyday life—from the moment we wake up and prepare breakfast for ourselves or for our kids, to when we go out for work or leisure, to the time we head back home and go to bed. Our products are all designed around you and your well-being.”

Prepare healthy drinks and dishes with ease

Philips is a world leader in domestic appliances, and key products for this year include the Avance Juicer and the innovative AirFryer. The company is also introducing the theme, “My Kitchen, A Helping Hand”. Ms. Oh explains, “Philips wants to revolutionize food preparation by making kitchen tasks easier and stress-free for Filipinos, while helping them whip up healthy drinks and dishes. Our Avance Juicer and AirFryer offer all these things and more.”

The new Avance Juicer features an extra large feeding tube and a powerful motor, so you can put in whole fruits and vegetables—such as apples, pears and carrots—without the need for pre-cutting. The Philips Avance Juicer is touted to be a step above the competition, as aside from being easy to use and clean, it also produces 10% more juice compared to other juicers.

The Philips AirFryer features a patented Rapid Air technology that lets you fry food without oil—resulting in fried food that have up to 80% less fat compared to deep-frying. “The AirFryer is truly revolutionary, as it gives you a healthy way to enjoy fried food without losing their flavor or crispiness. We all know that Filipinos love their fried dishes, so this innovation can have a tremendous positive impact on their health,” Ms. Oh remarked.

Great-tasting coffee from bean to cup

Having a good cup of coffee is an important part of the day for many Filipinos, and studies suggest that coffee can help prevent certain diseases. For those that enjoy freshly ground coffee, Philips offers its premium Philips Seaco Espresso Machines that can prepare a wide selection of coffee—from espressos to lattes and cappuccinos—at the touch of a button.

“The Philips Saeco brand follows a rich Italian heritage as the inventor of fully automatic espresso machines. It delivers the true Italian coffee experience with the most aromatic and flavorful coffee from fresh bean to cup,” said Ms. Oh.

Immersive, comfortable music listening

Listening to music is another favorite activity of Filipinos, and Philips believes that it’s much more than just entertainment. “For many of us, life without music is unimaginable—and not just because it keeps us occupied while commuting or working,” explained Ms. Oh.

“Our favorite music can affect how we feel, think, and express ourselves, so it figures in our overall well-being. We offer a wide range of headphones and speakers to suit different lifestyles, all designed to give you a comfortable and immersive listening experience.”

Among Philips’ top offerings for headphones is its premium Fidelio line that is engineered to deliver sound “just as your favorite artist intended”, as it captures nuances and frequencies that standard headphones tend to miss. It’s also designed for comfort so you can enjoy long hours of music listening.

For a hi-fidelity listening experience at home, Philips offers the Fidelio Docking Speakers for Apple and Android users. This innovative docking system allows for both wireless playback (via Bluetooth for the Android model and AirPlay for the Apple version) and charging, letting you enjoy high quality audio from anywhere in the home.

Obsessed with sound

While a lot of people enjoy listening to music, there are those that have highly discerning ears, who listen for the most delicate notes and nuances in their music. Philips refers to these people as being “Obsessed with Sound”, and that is the same name for the global campaign targeting these audio experts and enthusiasts.

“For people that are obsessed with sound, having ‘good’ headphones and hearing ‘good’ audio are not enough. They want the very best innovations that can deliver crystal clear treble, rich midrange, vibrant bass, and a captivating overall sound, and our hi-fidelity products such as the Fidelio line deliver these,” explained Ms. Oh.

“For our ‘Obsessed with Sound’ campaign in the Philippines, we have exciting activities and events in store for you, all aimed at discovering and engaging Filipinos who want superior sound quality, so stay tuned for that,” she added.

Well-being through style and grooming

Many would agree that good grooming is essential to our well-being, and Philips is known for providing innovative personal care products for men and women. This year, Philips is calling on the men to “Express yourself everyday” with its extensive line of grooming products, including AquaTouch, innovative wet-and-dry shavers that allow men to shave even while in the shower.

For women, Philips aims to provide “More Style, less damage”. It’s a well known fact that too much applied heat can put a toll on women’s hair. Philips wants to empower women to achieve beautiful and healthy hair with less damage with its line of straighteners and hair dryers.

State of the art oral care

Having total health and well-being includes paying close attention to oral hygiene. Philips’ line of SoniCare power toothbrushes, available for kids and adults, promises to give you cleaner and whiter teeth with 31,000 brush strokes per minute. Its patented sonic technology creates dynamic cleaning action especially for hard-to-reach areas. Developed together with periodontists and bioengineers, the SoniCare offers personalized care settings and is the Number 1 Recommended Sonic Toothbrush brand by dental professionals worldwide.

Mother and child care from pregnancy to the playground

Few people need more care and nourishing than a mother and her child, and Philips has taken this to heart with its Avent line of products. Philips Avent is hailed as the Number 1 recommended by moms as it “provides complete mother and child care from pregnancy to the playground”.

The Avent line includes infant and toddler feeding products, as well as innovative solutions such as the combined steamer blender which helps preserve the nutrients and natural flavors of fruits, vegetables and meat.

Philips Offers Meaningful Innovations to Improve Filipinos’ Lives

Philips is committed to developing meaningful innovations that improve people’s lives and promote their well-being. This year is no different. For 2012, Philips is launching its latest Consumer Lifestyle product line that includes Lifestyle Entertainment, Domestic Appliances, Personal Care, and Health and Wellness, all designed around the needs of its consumers.

Lifestyle Entertainment

Fidelio L1 Headphone 

Tuned for clarity

Fidelio L1 Headphone combines the highest standards in sound and comfort for an authentic listening experience. The headphone is expertly engineered for natural sound as faithful to the original as possible. It captures nuances and frequencies that standard headphones tend to miss thus delivering optimal pleasure in your musical experience. It is exquisitely crafted for long-lasting comfort. Wherever you go, you can experience high fidelity and premium quality sound with Fidelio L1 Headphone!

Fidelio Docking Speakers with AirPlay

For the music lover that loves Apple

Imagine the trouble of having to plug your iPad, iPhone or iPod to a set of speakers, and cross one room to the other just to switch songs. Fortunately, you no longer have to go through all that hassle with the Fidelio Docking Speaker with AirPlay.

AirPlay is a proprietary wireless technology from Apple that allows you to play music from the iTunes application on your Apple device to an AirPlay-enabled speaker such as the Fidelio Docking speaker. Thanks to AirPlay, you can set up multiple Fidelio speakers all over your house, so that your music can follow you around from room to room. And if your device gets low on battery, you can simply dock it to the speaker for a quick or full charge.

Fidelio Docking Speaker delivers crystal clear and balanced sound, true to its original quality.  This is due to its SoundCurve design, wherein the curved back cover of the speaker provides an optimal medium for sound reproduction. Now, listening to your favorite music while working or resting has never been more convenient and immersive.

Fidelio Docking for Android

The world’s first dock-and-ch arge speaker for your Android device

Android users can now enjoy crystal clear streaming music from their Android devices via Bluetooth, while being able to charge their phone on the dock.

With its innovative FlexiDock system, you can adjust the dock accordingly to fit and charge your gadget. This is a game changer for the Android platform, as Android devices come with differently placed connectors. Simply move the FlexiDock left or right to place your phone in a centralized position.

The Fidelio Docking Speaker for Android delivers highly  on sound quality due to the sleek, curved back design of the speaker that provides not just great aesthetics, but excellent acoustics as well. Time to dock those Droids!

Domestic Appliances

 Philips AirFryer

Air is the new oil!

The Philips AirFryer is a revolution in home cooking which helps you cook healthy, delicious meals. It boasts a patented Rapid Air Technology, which combines fast-circulating hot air to create great-tasting fried food that reduces up to 80 percent fat.

The AirFryer also allows busy households to whip up delicious fried food without the hassle and mess associated with traditional frying methods. From chicken wings to frozen fries, and even Filipino delights such as lechon kawali and bagnet, the AirFryer makes it easy for families to enjoy a hearty home-cooked meal with fried dishes that are healthy.

Philips Avance Juicer

Fun and easy way of juicing

Juicing has never been this fun and exciting with the new Philips Avance Juicer. It comes with an XXL feeding tube that allows a wide range of fruits and vegetables to be put in whole, without cutting or chopping. It utilizes an innovative two-speed juice extraction system along with a powerful 800W motor, letting you extract 10% more juice out of your ingredients. The Avance Juicer can extract up to 2.5 litres of juice in one go without emptying the pulp container.

The pulp container is a unique feature in itself because it makes sure that all the pulp is collected in a single place. That means no more scrubbing off pulp from the lid or any other part of the juicer. It has a sleek, round design and a smooth surface, making it easy to reach and easy to clean. All of these features make every healthy juicing experience fast and easy.

Personal Care

Philips AquaTouch wet-and-dry shavers

Express yourself everyday

Spare yourself the nicks and cuts with an invigorating shave that you can only get from using the AquaTouch wet-and-dry shaver from Philips. The AquaTouch shavers are designed to give a comfortable dry shave and a refreshing wet shave every time.

Its inbuilt Aquatec seal makes the shaver fully waterproof and optimized for use with shaving gel or foam.  This means enhanced skin comfort and minimal skin irritation. Its rounded low-friction protection caps adjust automatically to the curves of your face, while a Super Lift & Cut feature lifts hairs away from the skin before cutting them to guarantee a close shave.

With AquaTouch, Philips provides a tool for men to express themselves every day and make sure that they look smooth and suave, every time.

Health and Wellness

Philips Sonicare Healthy White and Philips Sonicare for Kids

Oral care for the entire family

Keep tabs on the family’s oral hygiene and make sure that they’re getting only the best care for their teeth. Take their brushing habit to the next level with the Philips Sonicare HealthyWhite and Sonicare for Kids. With its revolutionary sonic technology, the Sonicare power toothbrush cleans teeth and gums at an amazing 31,000 strokes per minute, and promises cleaner and whiter teeth in just two weeks.

Philips HealthyWhite utilizes a 2-minute Smart Timer that automatically tracks brushing time and turns the toothbrush off after the cleaning is complete. This ensures ample brushing time and strokes every time they brush. Teeth stains brought about by consuming coffee, tea, red wine and other culprits are removed with the regular use of Sonicare HealthyWhite’s two cleaning modes: the Clean Mode, which runs for two minutes and results in a standard clean; and the Clean and White Mode, which is a standard two minute Clean Mode with an additional 30 seconds of White Mode to focus on visible front teeth.

The Sonicare for Kids, on the other hand, is designed for small teeth and gums, with detachable rubberized brush heads that are interchangeable depending on your child’s age. A Kid Timer helps increase brushing time for more effective cleaning while two kid-friendly brushing modes offer just the right power for the appropriate age.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

In November 2011, Philips launched The ‘+’ Project program, a multi-year program aimed at improving the health and well-being of people in Asia Pacific. The ‘+’ Project is focused on improving the quality of urban living by helping to build livable cities, promote healthy living and work towards healthcare systems that are affordable and accessible. It combines the expertise from Philips’ business sectors and the company’s innovation capabilities and aims to achieve tighter collaboration with governments, municipals, health authorities and other relevant stakeholders to improve the quality of people’s lives across the region. The scope of this program covers the ASEAN countries, Australia and New Zealand and Korea. For more information, visit philips.com/plus.

Walter Bread Uses Negative Ion Paints for its Facility

Walter Bread has been known to offer the market a wide range of healthy breads. Mr. Walter Co, its founder, has long espoused healthy living through proper nutrition.

Mr. Co was delighted to find out that negative ions are good clean air molecules that help repel bacteria and viruses, also have the positive effect on the blood flow was what got Walter Co interested in EcoParadise’s negative ion products.  Originating from Japan, all Ecoparadise products emit negative ions, which you can now only find in virgin forests or places with large waterfalls and is backed up by proven technology.EcoParadise products and detox centers (all of which are negative ion facilities) are found in 7 countries. These detox centers offer a heated treatment room filled with tiles and bricks that emit negative ions. These EcoParadise centers also offer a wide range of negative ion products – from apparel (daily wear and sports) to household items (pails, containers, mattresses and beddings) and even industrial materials such as paints and wax.

An urban jungle has little negative ions thus making its inhabitants more prone to illness compared to those living outside the city. As more buildings and highways are created, the less negative ion sources are left for us to enjoy – the biggest bane of progress and development being the disruption of environment and earth. The more we surround ourselves with negative ions the younger we stay, we are more immune to diseases and the healthier we become.



Mr. Co a firm believer in technology and innovation wanted to explore how it could benefit Walter Bread’s facilities. He started off with the EcoParadise negative ion paints and waxes that would aid in making Walter Bread’s production factory a cleaner facility. Painting the whole facility turned out to be too costly, so the focus first was painting the more critical areas - the proofing room and the packing room. The proofing room is the area where the bread dough is allowed to rise prior to baking. It is usually warm and moist and easily taken over by bacteria we can’t see. The packing room, on the other hand, should have no bacterial infestation so that the bread products are packed without contaminants for better shelf life.
Using negative ion paints and waxes in Walter Bread’s factory helped repel bacteria and viruses and brought down humidity levels at the production facility. This resulted to prolonged shelf life of the products, which also meant more efficient production and decrease in electrical consumption.

EcoParadise negative ion paints, on the other hand, have a healing component -- not just repelling bacteria and viruses – but also shields us from free radicals that are believed to be the main cause of cancer.

Walter Bread has taken the path that most businesses are not readily willing to tread – the path to wellness.  As part of the Good Manufacturing Practice (GMP), Creative Bakers Company, Inc. makes that critical first step so that Walter Bread is able to ensure that its production facility becomes bacteria and virus free, so that its products are in the best condition when they leave the factory. What this means to consumers like us is that we are buying a product that is made with care, by a responsible group of people who believe in promoting good health. When you’re picking out breads from the supermarket shelf, it’s good to know that there is a healthier choice that’s available from Walter Bread.