LIFE and STYLE CORNER: Surprising Facts on the Filipina and Skin Ageing

How much do Filipinas really know about skin care? Is their current regimen enough to prevent skin ageing?

P&G Beauty wanted to go beyond skin-deep to discover the truth behind Filipinas’ skin care. Taylor Nelson Sofres (TNS) recently conducted a survey on 300 Filipina women aged 20-39 years old*. Below are some hard and surprising facts on Filipinas and their perceptions, habits and attitudes towards skin care.

52% believe fair skin is a component of the ideal standard for beautiful skin.
75% also believe youthful skin is a component of the ideal standard of beautiful skin.

Fair and youthful skin is important to Filipinas. They turn to whitening creams to achieve fairer and more beautiful skin. But are whitening creams enough to achieve youthful looking skin as well?

Majority of them start to notice at least one of the following conditions on their face: skin dryness, prominent pores, skin dullness, rough texture, uneven skin tone, dark spots or fine lines and wrinkles. Furthermore, they do not know that these conditions are already signs of skin ageing:

82% do not know prominent pores is a sign of skin ageing
75% do not know uneven skin tone is a sign of skin ageing
74% do not know skin dullness is a sign of skin ageing
69% do not know rough texture is a sign of skin ageing
62% do not know dark spots is a sign of skin ageing

The top 3 triggers that caused women to perceive their skin had begun ageing includes: 1. Noticing in the mirror / reflective surface that skin looks tired, 2. Comments from other women, 3. Noticing lines and wrinkles in the mirror / reflective surface.

Filipinas start to notice signs of skin ageing as early as their 20s. However, majority of Filipinas do not even know that most of the skin conditions they observe in the mirror are already signs of skin ageing. Unaware their skin is already ageing, they do not start an anti-ageing skin care regimen as early as their 20s to address the problem. Instead, they just stick to using whitening creams well into their 30s.

Inspired by this, market research firm BrandWorks conducted another survey specific to whitening cream users. 160 whitening cream users aged 25-34 years old were asked to look at their skin up close with a magnifying mirror and the results show that:

More than 90% of whitening cream users still suffers from skin ageing.
In fact, whitening cream users still noticed signs of skin ageing like fine lines, dry skin, uneven skin tone, rough skin and large pores.

Whitening creams alone are clearly not enough because they fail to address certain signs of skin ageing, especially up close.

Most Filipinas are not aware that while they may appear fair and young from afar, a closer look might reveal that their skin regimen needs to be upgraded – from just whitening cream to an anti-ageing solution that provides both whitening and anti-ageing benefits.

Note:

*Survey conducted by Taylor Nelson Sofres on 300 women aged 20 to 39 from the Philippines (via face-to-face interviews), from February to March 2011.

The term “majority” refers to “more than or equal to 50% of respondents” while “most” refers to “more than or equal to 75% of respondents”.

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About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday. With 8 billion dollar brands and products available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

Olay Total Effects: Anti-Ageing and Whitening in One Bottle!

Is a whitening cream enough to provide fair and young-looking skin? Fair women might look young from afar but they may already be showing signs of skin ageing up close! Many women mistakenly believe that their whitening cream is enough even as they age. But what they don’t realize is that their whitening cream does not address signs of skin ageing. They need to upgrade their skin care regimen to Olay Total Effects to answer both their anti-ageing and whitening needs.

Olay Total Effects provides 7 benefits in 1 bottle – an all-in-one product designed for the modern, multi-tasking woman concerned about both ageing and whitening. The secret behind Total Effects’ enduring success is VitaNiacin Complex, a combination of powerful anti-ageing skin care ingredients including Vitamin E, Panthenol (Vitamin B5) and Niacinamide. These work to provide multiple anti-ageing benefits to help give skin a radiant, youthful glow.

For anti-ageing concerns, Vitamin E prevents moisture loss of the skin. Panthenol (Vitamin B5) attracts water into the skin barrier, helping skin stay hydrated, while Niacinamide or Vitamin B3 reduces the appearance of fine lines. Niacinamide has been proven to strengthen the skin barrier, increase skin energy, boost collagen levels and increase the rate of skin renewal. Aside from these anti-ageing benefits, it is also known to provide skin whitening benefits as well. It helps to balance and even out skin tone, reduce dark spots and give skin a healthy radiance, overall giving women fair skin.

So fight the 7 signs of skin ageing with just one bottle with Olay Total Effects.

Olay Total Effects (in regular and gentle) is available in all leading supermarkets and drugstores nationwide – SRP Php 699.00 (50g)

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About P&G Beauty & Grooming

Kris Aquino - Not Afraid of Close Ups with Olay Total Effects

Get 7 benefits, including anti-ageing and whitening, in 1 bottle.

Still using the same whitening cream you’ve been using for years? Are you sure your whitening cream is still meeting all the needs of your skin? What most Filipinas don’t know is that their whitening cream may no longer be enough to meet their skin’s changing needs as they age. In fact, for some Filipinas, they might look young and fair from afar, but already old up close!

At a recent media event held at the Mandarin Oriental Hotel, Olay Total Effects zoomed in on Filipinas’ skin regimen which included taking a closer look at whitening creams and why Filipinas may need to upgrade their skin care. Olay Total Effects, together with Procter & Gamble’s skin experts and Olay’s newest brand ambassador, Kris Aquino, revealed the facts on how Filipinas’ current skin care regimen may need an upgrade before the signs of skin ageing start to show. At the event, media queen Kris Aquino talked about her personal skin intervention and how she realized it was time to trade-up her skin care regimen from simply whitening to one that can provide both anti-ageing and whitening.

Kris’ Skin Intervention

For Kris, whose craft and career demand numerous close-ups daily, she thought her whitening skin care regimen was already enough for her to look beautiful – until she discovered something upon closer inspection. “I thought I already knew everything—that all you needed to be was maputi. But when I took a closer look into the mirror and saw that first wrinkle—nag panic ako (I panicked)” Kris shares.

For Kris, it was about realizing that as you age, so does your skin, and its needs change – “Hindi pala enough ang whitening cream (whitening cream is not enough)” Kris continued.

Olay Total Effects’ skin intervention was perfect timing for Kris who’s always under the spotlight and in front of the camera. “Good thing my skin went through an intervention with Olay Total Effects. Kasi with Olay Total Effects, I get the whitening I want AND I also get other anti-ageing benefits that my skin needs to help fight 7 signs of skin ageing. It’s my formula for fair and young-looking skin near or far,” Kris enthuses. Today, Kris couldn’t be happier that she traded up from her whitening regimen to Olay Total Effects – a product that meets both of Kris’ anti-ageing and whitening needs.

Fair and Younger Looking – From Afar and Even Up-Close!

While Kris has already had her skin intervention, most Filipinas may not be aware that they too already need to change their skin care regimen to something that gives them fair and younger looking skin even up close. As an example, guests at the event were shown a photo of a fair, Asian woman from afar. But with a shot up close of the same woman, most guests were surprised at how much older the woman actually looked. So while some women may look young and fair from afar, close-ups revealed they already have signs of skin ageing.

Olay Total Effects Brand Manager Jia Salindong reveals the findings of a local survey of over 100 whitening cream users aged 25-34. The survey showed that an alarming 90% of whitening cream users still suffers from signs of skin ageing.[1]

Salindong explains “At a particular age, women need more than whitening creams. At around age 25, women may already start to notice multiple signs of skin ageing such as fine lines and wrinkles. Their whitening creams fail to address these signs of skin ageing. Instead, they need to upgrade their skin care regimen to a cream that provides both anti-ageing and whitening benefits.”

With this in mind, Olay Total Effects answered both anti-ageing and whitening needs of Filipinas. How does Olay address both? P&G Skin Expert Carla Cordova explains “It is with Olay Total Effects’ proven VitaNiacin complex that we address both concerns. VitaNiacin is a complex of powerful skin care ingredients like Vitamin E, Panthenol or Vitamin B5 and Niacinamide. These provide both anti-ageing and whitening benefits to help skin regain its fair, radiant, youthful glow and fortify itself against the signs of skin ageing.”

Vitamin E is an anti-oxidant that prevents moisture loss of skin. Panthenol attracts water into the skin barrier, helping skin stay hydrated. Niacinamide is proven and known to provide skin whitening benefits as well as helps reduce signs of skin ageing, like fine lines. Olay Total Effects helps to lighten dark spots, lighten skin tone and improve skin dullness, giving women fair skin. In addition to this, Olay Total Effects also addresses other skin care needs to help fight 7 signs of skin ageing. With Olay Total Effects, you get anti-ageing and whitening benefits all in 1 bottle.

So just like Kris, do you need a skin intervention to be more than just young-looking only from afar? Take a closer look and find out if it’s time to trade up to a skin care regimen that targets both your anti-ageing and whitening needs all in 1 bottle. With Olay Total Effects, you can have fair and younger-looking skin from afar and even up-close!

Olay Total Effects (in regular and gentle) is available in all leading supermarkets and drugstores nationwide – SRP Php 699.00 (50g)

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About P&G Beauty & Grooming