AVON FASHIONS PARTNERS WITH WORLD’S TOP DESIGNERS FOR ITS DESIGNER JEWELRY COLLECTIONS AND PREMIUM BAG LINE

Paris, Verona, New York and Mumbai may be thousands of miles away from each other but Avon Fashions brought all the glamorous and culturally-rich cities together in one night as it launched its first and exclusive premium bag line and designer jewelry collections.

Avon gave members of the press exclusive access to experience the luxurious world of the global fashion capitals with Ruffa Gutierrez, Avon Fashions Style Ambassador, at the launch of Avon’s Premium Collection at Salon de Ning, The Peninsula Manila.

The launch featured the jewelry designs of world-class designers: French fashion giant, the House of Ungaro, Indian contemporary designer Shaill Jhaveri, and Avon Global Jewelry Design Head Marisa Politis of New York City. It also showcased Avon’s first premium bag line, the Manzinni Collection.

Sarah McIntosh, Avon’s Home and Fashion Marketing Director for Southeast Asia Cluster, is thrilled to share Avon’s finest collection to Filipino women. “Wanting only the best for our customers and Representatives, we searched for the best designers in the world and collaborated with them in coming up with jewelry collections and a bag line inspired by the distinct characters of the places they represent,” said McIntosh.

Fashion Spotlight: Paris

“La Ville-Lumière” or “The City of Light” is the setting of Avon’s first international luxury brand collaboration – Parisienne Bloom Collection. Avon invited its guests to enjoy life’s finest pleasures as it virtually took them to the romantic city of Paris. With this classical city as inspiration, models wearing French-chic outfits styled by renowned stylist Patrick Ty showcased the jewelry that hints of everything vivacious yet chic; bold yet feminine; seductive yet glamorous.

“For Ungaro, jewelry is the key to self-expression,” explained Kimi Abapo, Associate Category Manager for Avon Fashions-Jewelry. “The French design powerhouse that has dressed fashion greats such as Jacqueline Kennedy, Catherine Deneuve, and Sharon Stone, sees that the Avon woman is very similar to the Ungaro woman who enjoys the rituals of adornment. We are very proud of this collaboration since Avon has made it possible for more women to experience the freedom of deliberate beautifying through the designs of Ungaro,” she added.

Lifestyle Spotlight: New York

Guests were also seemingly transported to the fast-paced, highly cosmopolitan and timelessly glamorous New York City runway. Styled by actress/celebrity stylist, Laureen Uy, models walked around the venue donning sophisticated and sexy dresses and the Through the Looking Glass collection.

New York-based Avon Global Jewelry Design Head Maria Politis created the Through the Looking Glass Collection that has a modern vintage mood and enduring appeal. Politis brought the snazzy charm of New York in creating this distinctively irresistible collection, made especially interesting with the emerald-cut stone embedded in a unique star design. “Watch out for the free-spirited cocktail ring. It’s my personal favorite,” said Ruffa Gutierrez. Like her, the collection captures the eyes of people and draws attention to the owner. The ring is a true statement maker that stands out on its own or with the set.

Art Spotlight: Mumbai

Characterized by a blend of traditional festivals, music, arts, culture and history, Mumbai is a city that constantly captivates. Mumbai, the birthplace of Indian cinema and architecture, embodies gothic and art deco influences. A perfect blend of the exotic and contemporary, award-winning Shaill Jhaveri brought his rich Indian heritage and his exposure in the world fashion capital New York City in designing the strikingly classy Magic Collection. This collection was showcased during the event through the models wearing unique yet stylish Indian-inspired outfits styled by celebrity stylist, Alyanna Martinez.

Beauty Spotlight: Verona

Last but certainly not the least, the guests “traveled” to the cobblestone paths of the medieval city of Verona -- the inspiration for the Manzzini collection. “Avon’s first premium bag line reflects a Manzzini woman who travels the world in style and confidence. We aptly named the line after a famed fashion street in Verona, Via Manzzini,” said Johanna Chua, Assistant Category Manager for Avon Fashions-Accessories. Classic and timeless, the Manzzini bags can take any woman from day to night. Like all other Avon products, the newest bag collection is not only about beauty. “It is made of high quality material and hardware, adhering to strict quality standards,” she added.

See the fashion and feel the culture of the most fascinating cities in the world only through Avon's Jewelry and Accessories, available only from your Avon Representative.

About Avon Fashions Jewelry and Watches

Avon Fashions Jewelry and Accessories are inspired by global trends that are carefully selected and tailored to suit the style and lifestyle of Asian women. Avon Fashions is committed in providing you with products that meet high standards in plating and use premium quality stones. Avon Fashions  Jewelry  uses  quadruple-plating with the inclusion of at least 2 semi-precious  metals, ensuring no tarnishing, no fading and no peeling for at  least  6 months under normal daily wear and with proper care.  The wide range of Jewelry designs are created by international jewelry designers and are made exclusively for Avon. Avon Fashions Watches utilizes the highest plating standards for fashion watches (IPS/IPG) with Japan Movement PC21S (Japan made, assembled in Singapore) that help withstand weather conditions in Asian countries.  Avon Fashions Watches guarantees the use of stainless steel for the crown, backcase and lock/buckle of all its fashion watches. Learn more about Avon and its products at www.avon.com.ph.


About Avon Products, Inc.

Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue.  As the world's largest direct seller, Avon markets to women in more than 100 countries through approximately 6.2 million active independent Avon Sales Representatives.  Avon's product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark.  Learn more about Avon and its products at www.avoncompany.com.

Living LIFE with a plus with Enercal Plus!

In today’s busy and fast-paced life where demands continue to increase, health is always compromised. Individuals succumb to habits, such as inadequate or skipped meals, high-fat diets, and late nights that subtract from health and hamper their pursuit of passions as well as their ability to live life to the fullest.

These lifestyle challenges that face the busy adult lead to deficits or “minuses” that threaten the balance to good health.

To help balance the equation brought about by these lifestyle challenges, supplements must be provided. Wyeth, the country’s leader in nutrition, introduces a new adult nutritional supplement, Enercal Plus! A glass of Enercal Plus contains Nutri-Life Plus, a complete source of essential nutrients found in a balanced meal plus an array of additional benefits for a healthy heart, bone and muscle strength, and immunity. 

Enercal Plus contains antioxidants such as Vitamins A, C and E as well as zinc and beta-carotene to combat oxidative damage by boosting and strengthening your immune system. It also has the right macronutrients to support the body’s energy needs. It can be formulated to give 1.0 kcal/mL for supplementation purposes or up to 1.5 kcal/mL for total nutritional support.

Enercal Plus is the appropriate nutritional support because its nutrient content is equivalent to a complete meal! It has 29 essential nutrients to support the individual’s ability to handle his daily mental and physical demands and activities.   

It also contains whey protein, a good source of all essential amino acids needed by the body, that is easily absorbed to provide quicker muscle repair. It does not contain transfat and its cholesterol content meets the criteria prescribed by the American Heart Association.

Drinking ENERCAL PLUS is a means to put the PLUS to your winning years! For inquiries, please call the Wyeth Careline at 81-WYETH (99384) or the provincial toll-free number 1-800-10-884-2222.

Surprising Facts on the Filipina and Skin Ageing

How much do Filipinas really know about skin care? Is their current regimen enough to prevent skin ageing?

P&G Beauty wanted to go beyond skin-deep to discover the truth behind Filipinas’ skin care. Taylor Nelson Sofres (TNS) recently conducted a survey on 300 Filipina women aged 20-39 years old*. Below are some hard and surprising facts on Filipinas and their perceptions, habits and attitudes towards skin care.

• 52% believe fair skin is a component of the ideal standard for beautiful skin.
• 75% also believe youthful skin is a component of the ideal standard of beautiful skin.

Fair and youthful skin is important to Filipinas. They turn to whitening creams to achieve fairer and more beautiful skin. But are whitening creams enough to achieve youthful looking skin as well?

• Majority of them start to notice at least one of the following conditions on their face: skin dryness, prominent pores, skin dullness, rough texture, uneven skin tone, dark spots or fine lines and wrinkles. Furthermore, they do not know that these conditions are already signs of skin ageing:
• 82% do not know prominent pores is a sign of skin ageing
• 75% do not know uneven skin tone is a sign of skin ageing
• 74% do not know skin dullness is a sign of skin ageing
• 69% do not know rough texture is a sign of skin ageing
• 62% do not know dark spots is a sign of skin  ageing

• The top 3 triggers that caused women to perceive their skin had begun ageing includes: 1. Noticing in the mirror / reflective surface that skin looks tired, 2. Comments from other women, 3. Noticing lines and wrinkles in the mirror / reflective surface.

Filipinas start to notice signs of skin ageing as early as their 20s. However, majority of Filipinas do not even know that most of the skin conditions they observe in the mirror are already signs of skin ageing. Unaware their skin is already ageing, they do not start an anti-ageing skin care regimen as early as their 20s to address the problem. Instead, they just stick to using whitening creams well into their 30s.

Inspired by this, market research firm BrandWorks conducted another survey specific to whitening cream users. 160 whitening cream users aged 25-34 years old were asked to look at their skin up close with a magnifying mirror and the results show that:

• More than 90% of whitening cream users still suffers from skin ageing.
• In fact, whitening cream users still noticed signs of skin ageing like fine lines, dry skin, uneven skin tone, rough skin and large pores.

Whitening creams alone are clearly not enough because they fail to address certain signs of skin ageing, especially up close.

Most Filipinas are not aware that while they may appear fair and young from afar, a closer look might reveal that their skin regimen needs to be upgraded – from just whitening cream to an anti-ageing solution that provides both whitening and anti-ageing benefits.

Note:

*Survey conducted by Taylor Nelson Sofres on 300 women aged 20 to 39 from the Philippines (via face-to-face interviews), from February to March 2011.

The term “majority” refers to “more than or equal to 50% of respondents” while “most” refers to “more than or equal to 75% of respondents”.

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About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday.  With 8 billion dollar brands and products available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world’s largest beauty and grooming companies.  P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including  Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®,  Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®.  Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

 Olay Total Effects: Anti-Ageing and Whitening in One Bottle!

Is a whitening cream enough to provide fair and young-looking skin? Fair women might look young from afar but they may already be showing signs of skin ageing up close! Many women mistakenly believe that their whitening cream is enough even as they age. But what they don’t realize is that their whitening cream does not address signs of skin ageing. They need to upgrade their skin care regimen to Olay Total Effects to answer both their anti-ageing and whitening needs.

Olay Total Effects provides 7 benefits in 1 bottle – an all-in-one product designed for the modern, multi-tasking woman concerned about both ageing and whitening. The secret behind Total Effects’ enduring success is VitaNiacin Complex, a combination of powerful anti-ageing skin care ingredients including Vitamin E, Panthenol (Vitamin B5) and Niacinamide. These work to provide multiple anti-ageing benefits to help give skin a radiant, youthful glow.

For anti-ageing concerns, Vitamin E prevents moisture loss of the skin. Panthenol (Vitamin B5) attracts water into the skin barrier, helping skin stay hydrated, while Niacinamide or Vitamin B3 reduces the appearance of fine lines. Niacinamide has been proven to strengthen the skin barrier, increase skin energy, boost collagen levels and increase the rate of skin renewal. Aside from these anti-ageing benefits, it is also known to provide skin whitening benefits as well.  It helps to balance and even out skin tone, reduce dark spots and give skin a healthy radiance, overall giving women fair skin.

So fight the 7 signs of skin ageing with just one bottle with Olay Total Effects.

Olay Total Effects (in regular and gentle) is available in all leading supermarkets and drugstores nationwide – SRP Php 699.00 (50g)

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About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday.  With 8 billion dollar brands and products available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world’s largest beauty and grooming companies.  P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including  Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®,  Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®.  Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

 Kris Aquino - Not Afraid of Close Ups with Olay Total Effects

Get 7 benefits, including anti-ageing and whitening, in 1 bottle.

Still using the same whitening cream you’ve been using for years? Are you sure your whitening cream is still meeting all the needs of your skin? What most Filipinas don’t know is that their whitening cream may no longer be enough to meet their skin’s changing needs as they age. In fact, for some Filipinas, they might look young and fair from afar, but already old up close!

At a recent media event held at the Mandarin Oriental Hotel, Olay Total Effects zoomed in on Filipinas’ skin regimen which included taking a closer look at whitening creams and why Filipinas may need to upgrade their skin care.  Olay Total Effects, together with Procter & Gamble’s skin experts and Olay’s newest brand ambassador, Kris Aquino, revealed the facts on how Filipinas’ current skin care regimen may need an upgrade before the signs of skin ageing start to show. At the event, media queen Kris Aquino talked about her personal skin intervention and how she realized it was time to trade-up her skin care regimen from simply whitening to one that can provide both anti-ageing and whitening.

Kris’ Skin Intervention

For Kris, whose craft and career demand numerous close-ups daily, she thought her whitening skin care regimen was already enough for her to look beautiful – until she discovered something upon closer inspection. “I thought I already knew everything—that all you needed to be was maputi. But when I took a closer look into the mirror and saw that first wrinkle—nag panic ako (I panicked)” Kris shares. 

For Kris, it was about realizing that as you age, so does your skin, and its needs change – “Hindi pala enough ang whitening cream (whitening cream is not enough)” Kris continued.

Olay Total Effects’ skin intervention was perfect timing for Kris who’s always under the spotlight and in front of the camera. “Good thing my skin went through an intervention with Olay Total Effects. Kasi with Olay Total Effects, I get the whitening I want AND I also get other anti-ageing benefits that my skin needs to help fight 7 signs of skin ageing. It’s my formula for fair and young-looking skin near or far,” Kris enthuses. Today, Kris couldn’t be happier that she traded up from her whitening regimen to Olay Total Effects – a product that meets both of Kris’ anti-ageing and whitening needs.

Fair and Younger Looking – From Afar and Even Up-Close!

While Kris has already had her skin intervention, most Filipinas may not be aware that they too already need to change their skin care regimen to something that gives them fair and younger looking skin even up close.  As an example, guests at the event were shown a photo of a fair, Asian woman from afar. But with a shot up close of the same woman, most guests were surprised at how much older the woman actually looked. So while some women may look young and fair from afar, close-ups revealed they already have signs of skin ageing.

Olay Total Effects Brand Manager Jia Salindong reveals the findings of a local survey of over 100 whitening cream users aged 25-34. The survey showed that an alarming 90% of whitening cream users still suffers from signs of skin ageing.[1]

Salindong explains “At a particular age, women need more than whitening creams. At around age 25, women may already start to notice multiple signs of skin ageing such as fine lines and wrinkles. Their whitening creams fail to address these signs of skin ageing. Instead, they need to upgrade their skin care regimen to a cream that provides both anti-ageing and whitening benefits.”

With this in mind, Olay Total Effects answered both anti-ageing and whitening needs of Filipinas. How does Olay address both? P&G Skin Expert Carla Cordova explains “It is with Olay Total Effects’ proven VitaNiacin complex that we address both concerns. VitaNiacin is a complex of powerful skin care ingredients like Vitamin E, Panthenol or Vitamin B5 and Niacinamide. These provide both anti-ageing and whitening benefits to help skin regain its fair, radiant, youthful glow and fortify itself against the signs of skin ageing.”

Vitamin E is an anti-oxidant that prevents moisture loss of skin. Panthenol attracts water into the skin barrier, helping skin stay hydrated. Niacinamide is proven and known to provide skin whitening benefits as well as helps reduce signs of skin ageing, like fine lines. Olay Total Effects helps to lighten dark spots, lighten skin tone and improve skin dullness, giving women fair skin. In addition to this, Olay Total Effects also addresses other skin care needs to help fight 7 signs of skin ageing. With Olay Total Effects, you get anti-ageing and whitening benefits all in 1 bottle.

So just like Kris, do you need a skin intervention to be more than just young-looking only from afar? Take a closer look and find out if it’s time to trade up to a skin care regimen that targets both your anti-ageing and whitening needs all in 1 bottle. With Olay Total Effects, you can have fair and younger-looking skin from afar and even up-close! 

Olay Total Effects (in regular and gentle) is available in all leading supermarkets and drugstores nationwide – SRP Php 699.00 (50g)

*           *           *

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday.  With 8 billion dollar brands and products available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world’s largest beauty and grooming companies.  P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including  Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®,  Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®.  Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

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[1] Based on a study conducted by a third party on 160 whitening cream users aged 25-34 years old in Metro Manila in July 2011.

The Premium Breed of Corned Beef

         

Angus Beef has been a popular choice in fine dine restaurants and steakhouses for its tender meat and rich beef taste. Now, Angus steak lovers will be thrilled to know that their favorite high-quality beef can now be found in a can of Highlands Corned Beef!

Highlands Corned Beef is the very first corned beef out there in the market that’s made with Angus Beef. Why Angus Beef? Because good beef starts with good breed and Angus is a premium breed of cattle that gives high-quality beef. Highlands Corned Beef is filled with the rich beef taste of Angus and has long and juicy beef strands. It has no artificial flavors, so expect that every strand is bursting with the natural taste of Angus Beef. Just imagine having the premium goodness of that mouth-watering Angus Beef in a corned beef, it will surely spice up any meal! 

Angus Beef has been identified as a beef priced at a premium due to its superior quality and taste. But now you can enjoy the premium taste of Angus beef without spending a great deal of money because Highlands Corned Beef is reasonably priced at only P41.50 per 180g. Experience the taste of superior beef; Highlands Corned Beef is certainly a premium breed of corned beef.

The Premium Breed of Exceptional Talents

The New Breed of Actor: Jake Cuenca

Jake is the type of actor who wouldn’t just play a role but would really internalize to become the character he has to portray. “I always challenge myself to be different and not become “me” when I portray a certain role. I want every role I play to be unique and authentic.” Jake explains. His versatility in playing different roles and willingness to learn is what contributed to his success. Jake is always striving to be better and never stops pushing himself to improve his acting skills. He is now reaping the benefits of all his hard work as his career continues to soar into new heights. From cameo roles, he now stars in top rating TV shows and films. Jake Cuenca is truly a new breed of actor as he shows that discipline and passion coupled with hard work really pays off.

The New Breed of Athlete: James Younghusband

            James is the English-Filipino midfielder for the RP National Football team also known as the “Azkals”. It took James a lot of patience and persistence to be where he is now, “There has to be a sense of discipline in becoming an athlete, I undergo rigorous practices and take care of my body”. But despite his rising popularity, James keeps himself grounded. “Football is not just a sport I play but a culture I help spread. And with its popularity, I have to make sure that I am responsible on all my actions on and off the pitch.” What makes James a new breed of athlete is his motivation in football. James plays football not for the fame and glory but his desire to make the sport bigger in the Philippines.

The New Breed of Filmmaker: Paul Soriano

            Paul is a perfectionist and very passionate about his work, he makes sure that the heart of his stories is always told well. Paul started his career doing AVPs, music videos and events before heading to the direction of making TV commercials and films. “My style is very visual, with pretty pictures that help tell the story well. The challenge for me always is to keep every project visually entertaining without compromising the message or the story. I take risks, and I learn from it.” Paul is able to achieve his success with patience, determination and giving his best in every project no matter how big or small. Paul is a new breed of filmmaker as he takes things to another level, sets new standards for himself, reaches for the unreachable and makes the impossible possible.

The New Breed of Entrepreneur: Luke Landrigan

                Luke is the first Filipino to become a part of the Billabong South East Asia Surf Team and he also represents surfing in the Philippines. Luke’s passion for surfing inspired him to put up his very own surf school in La Union. “I make people experience what Mother Nature has to offer, and I enjoy and deal with it at the same time. What other business out there offers you the same feeling and stoke you get from riding a wave?” Luke believes that his enthusiasm and knowledge in his business is what propelled it to its success. Luke is a new breed of entrepreneur as he is a hands-on boss and he works hard to keep his surfing expertise at a high level by competing and traveling so he can teach only the best to his students.

The New Breed of Dancer: Angelo Cacciatore

            The half Italian dancer is equipped with a competitive background in dancing as he studied ballet in a prestigious school for 8 years in Italy. Angelo has an extensive knowledge in ballet dance but his skills are not limited to the genre, as he can perform any type of dance.  According to him in order to become a professional dancer, one must be very disciplined, possess a good health and good body. “In everything I do, I put my 100% concentration in it. I always prioritize my responsibilities as a dancer, before and after a performance.” Angelo is a new breed of dancer as he is never selfish in his craft. He doesn’t just dance to show off his skills but to inspire his audience with his performance.

Why these New Breed of Talents Love their Highlands Corned Beef

“If you love steak like I do, you’ll surely love Highlands Corned Beef.” – James

“It’s exciting to know that it’s the first corned beef out there that’s made with Angus Beef, it really pays to be a breed apart.” – Jake

“I like how Highlands Corned Beef has no artificial flavors, you can tell it’s all natural Angus Beef with the richness of the beef’s taste.” –Luke

“Good beef starts with the breed, and Highlands Corned Beef is definitely a premium breed.” –Angelo

“Highlands Corned Beef is a breed apart from my old corned beef since it’s made with the high-quality Angus Beef” -Paul

Add Power to your Passion with SMART C

The city marches on to a new direction as everyone tries to do more and be more. Success is just as important as good health, smarts are just as vital as strength, and work is not measured by time, but by impact. The new generation of movers and shakers live in the balance of packed schedules. With the demands of their professions, personal lives and responsibilities, and passions, life-enhancement and leisure pursuits found in between, they remain incredibly healthy.

It is for this specific set of individuals that Smart C+ becomes the smart choice for refreshment. With real fruit juice and no artificial coloring, no added preservatives, and no artificial sweeteners, Smart C+ has the vital goodness of 500 mg of Vitamin C, or the vitamin C equivalent to 11 lemons, in every 500 ml bottle of its 3 citrus flavors: Lemon Squeeze, Orange Crush and Pomelo-Grapefruit.

Vitamin C is an antioxidant, boosting our immune system by neutralizing the free radicals in the body. Free radicals are either produced by the body from activity and stress, or come from toxins in food and in the environment. Vitamin C also enables the production of collagen, the protein that binds body cells together. This vital nutrient supports the skin, bones, and muscles, thus providing them the strength and resilience to fight daily wear and tear. The body cannot produce or store Vitamin C, we have to get it from our diet.

The many activities they juggle can surely take their toll on their bodies. Despite this, they forge on ahead as the relationships they nurture, the careers they try to build, the interests they pursue, and the causes they fight for, gives the greatest fulfillment. Vitamin C helps their bodies keep up with everything they want to do.

With the “I Choose” campaign, Smart C+ recognizes that the possibilities are endless and it is up to the individual to make his choices and define his life. Smart C+ has chosen 5 plusmakers – individuals who are adding to their own and others’ lives. They are pursuing their passions and inspire others to do the same.

Rissa Mananquil multitasks from her top priority of being a mother to her son, Enzo, to being a model, to teaching. Her weekly beauty column has also become the by-word in the industry, showing her influence in both cosmetics and fitness. “A healthy lifestyle can change your mood, posture, and attitude. You don’t just look good, you feel good. When you choose to eat and drink healthy, it can transform anyone from simple to stunning - inside and out.”

Liz Uy has been one of the pioneering spirits behind Philippine fashion’s reawakening. Her life in the spotlight: from the glossy flashbulbs of photo shoots in the morning, to the searchlights of prestigious fashion events at night, does take its toll on her body. To keep up with her lifestyle, Liz makes sure she has enough Vitamin C every day.  “I like how the vitamin C keeps me going.”

Divine Lee’s success can be measured by the skyscraping amount of energy and vitality she transmits on her day-to-day affairs. By managing a residential empire, a luxurious clothing line, a long stream of Twitter followers, a burning passion for compassion and philanthropy, and her towering shadow in the glamorous limelight, Divine follows a schedule that is fast-paced, high-impact, and incredibly versatile. “For someone who is always on the go, I need all the vitamin C I can get to do all things fast, fresh, and on time.”

                                                                                             

Another young mover is Anton del Rosario, center-back for the Philippine National Football Team, the Azkals, responsible for the big kick for Philippine football’s reemergence. Anton puts great focus and emphasis on performance and works doubly harder in achieving his “goals”. “When I set my goals, I’ll do what I can to obtain them,” he reveals.

RJ Ledesma has tasted life and is still thirsting for more! An editor of Manila’s premiere men’s magazine, an author of multiple titles on marriage, manhood, and its comedic mix-and-matching, and a tongue-in-cheek TV host, not everyone knows that he is also behind the Mercato Centrale and Midnight Mercato weekend markets, which specialize in hearty, and healthy dining. RJ acknowledges the significance of purity in both diet and lifestyle. An instructor and co-founder of Yoga Manila, he tries to keep his life balanced with a daily routine of Ashtanga Yoga. “What is important is that you have passion behind what you do,” reveals RJ, “I think it’s passion that fuels the ability to do all these tasks.”