Tender Loving Care with New Creation

New Creation Manufacturing Inc. is the leading and longstanding garment manufacturing company in the Philippines. The company has been in the industry for more than 50 years specializing in the manufacturing of infant wear, accessories and beddings, toddler and children’s wear, bed sheet comforters, towels and pillows. The company’s major brands include Hello Dolly, Little Wishes and Canadian. It is also an infant wear and baby beddings licensee for popular brands such as Disney Baby, Disney Princess, Baby Einstein, Classic Pooh, Disney Animals, Finding Nemo, Winnie the Pooh, Cars, Toy Story, Baby Looney Tunes, Snoopy and Fisher Price.

Baby Clothes

How many is Too Many?

Shopping for baby clothes is exciting and most of the time; parents tend to get carried away with buying too many of one thing and too little of another. Especially for the first time parents, knowing which is more important and which must have more in quantity are crucial in baby clothes shopping to keep your pockets intact and your closets uncluttered.

Janis Stone, a textiles and clothing extension specialist of Iowa State University suggests the basic layette that a baby must have, one that is not too many and not too less.

            3 to 6 gowns, kimonos, or one-piece sleepers

            4 to 6 undershirts (cotton knit)

            3 to 6 receiving blankets (flannelette)

            2 to 3 crib sheets

            1 to 2 crib blankets (waffle weave, fleece or quilted)

            1 sweater and cap

            booties or socks

            waterproof pads of assorted size

            3 to 4 dozen diapers and 3 to 6 pairs of waterproof pants (unless using disposables)

Stone also adds, “hooded baby bath towels (two or three) and special washcloths, a sleeping bag or bunting for outings, and bibs are optional items.” These are quite helpful in some cases but not really a necessity.

“Even if you plan to use disposable diapers, some flat cloth diapers are handy to use folded as protection for your shoulder while burping your baby or for placing under baby when he or she is not in a bassinet or crib,” she adds.

For a simply well-designed baby’s basic layette, Hello Dolly Classic White has a variety of styles and designs that may suit your baby’s needs. Using a high quality fabric that undergoes intensive quality control and designs from the experts in infant wear development, Hello Dolly is an ideal companion on the first stages of their lives.

Crib Essentials

Baby Beddings Shopping Guide

After birth, babies spend most of their time in their crib; it becomes their second home at the early stages of their lives. That is why it is important that their homes be as comfortable and as secured as possible because the last thing any parent wants is to see their baby cry and in distress.  

When shopping for baby beddings, there are but three simple things to consider: comfort, durability and safety, according to the Health Guidance website.

Comfort. Although, it may seem that the softest bedding is the most comfortable, it’s not. It is better to get a mattress that is soft but firm enough to support a baby’s developing back. A spring mattress may be an ideal choice, but it may be a little dangerous for infants since it becomes too bouncy at times.

Safety. The mattress must be a perfect fit to the crib. A loosely placed crib may be dangerous for the little one. Also, when it comes to choosing the quilt, it should not be too thick or too soft as it may suffocate the baby as it moves around the crib. Make sure that the crib has the right number of pillows as well, because too much of it may accidentally smother the baby. Considering the fabric used for the beddings may be wise as well, make sure it is free from lint, fluff or fur because the baby may be sensitive to such.

Durability. Aside from the fact that it will be impractical to buy beddings every other week, it is also a waste of time to spend more time washing beddings than actually taking care of the baby. Be sure to get easy-to-wash beddings which can last a long time.

Although, these three factors are good enough on their own, it is also a reality that parents need to consider the design and the price of the beddings. 

Fab Fabric

Choosing Fabric for the Baby

Whether it may be shopping for clothes or beddings, the fabric used remains to be one of the most important factors to consider. It’s because the comfort and safety of the baby relies on what fabric is used for their baby beddings and clothes.

According to Janis Stone, Textiles and Clothing Extension Specialist of the Iowa State University, “A fabric must have ‘breathability’ so body moisture can evaporate. This is particularly important in summer months when baby will be uncomfortable and perhaps develop a rash if perspiration can't evaporate.”

Speaking of “breathability”, cotton is still the best choice because of its absorbent and breathable characteristics of its fibers. There are different types of cotton fabric available; some are a blend of cotton and other type of fibers such as polyester or nylon. These are okay; just remember that the higher the cotton content, the more breathable and absorbent the fabric is. 

In cases, where the baby needs to wear something which is polyester or nylon, it is best to use a cotton undergarment to absorb perspiration. Just make sure to regularly check the undergarment and change it as needed. However, considering the Philippine climate, it is best to opt for cottons or cotton blends instead.

New Creation Manufacturing Inc. manufactures infant wear and baby beddings usually made of 100% cotton or cotton blends. Aside from the good quality fabric that they use, the company pride itself with classic designs for their major brands Hello Dolly and Little Wishes. It is also the licensee of popular brands like Disney Baby, Disney Princess, Baby Einstein, Classic Pooh, Disney Animals, Finding Nemo, Winnie the Pooh, Cars, Toy Story, Baby Looney Tunes, Snoopy and Fisher Price.

New Creation Manufacturing Inc. infant wear and baby beddings are available in leading department stores nationwide. 

Nature Republic is in the Philippines!

Nowadays spa, skin, beauty and healthcare product shops abound in the metropolis. In pursuit of the catch phrase we now know as “total wellness”, metrofolk, both men and women alike, are no longer hesitant to invest their hard-earned cash on products that promote outer, as well as inner beauty and health. As a result, new and upcoming players are continuously thriving and flourishing side-by-side with the international big name brands, promising superior quality, personalized customer experience, and cutting-edge technology in product development. But the question to be asked as always is that: “Big or small, can these companies deliver what they promise?”

Making its debut in this highly competitive arena is a relative newcomer in the Philippines, but a certified bona fide player in the international market, NATURE REPUBLIC. Born and bred in Korea, NATURE REPUBLIC is a new cosmetic brand utilizing state-of-the-art facilities and processes combined with the most natural ingredients gathered from all over the world to produce world-class, superior quality products distinctly and exclusively its own.

Consider some of its precious ingredients, as stated in their tagline, from earth: medicinal plants and healing flowers, seawater from around the world, used as prescriptions from ancient times based on natural concepts and as mother nature intended, processed and formulated through modern technology. Ingredients such as: Blue Lagoon water from Polynesia; Glacial Water from the Alps; Deep Sea Water from Greenland; Ocean Area Pine Tree from France; Hawaiian Hibiscus; Madagascar Butdelria; Morocco Monoi; gold Caviar; North American Kawai; and other similarly exotic and efficacious extracts and substances.

Riding at the crest of I-love-everything-Korean mania that has hit the country for quite some time, the NATURE REPUBLIC invasion is not only timely, but a major beneficial contributor to the skin care, beauty care and total wellness psyche in the country. Just recently opened this year at the Festival SuperMall in Alabang, the flagship outlet was quickly followed by shops in SM North Edsa, The Block and at Ground Level, Main Bldg, SM City Fairview. Because of the overwhelming response and reception by customers of all ages eager for its high-quality products, NATURE REPUBLIC is expected to open ten more branches by next year.

But what really sets NATURE REPUBLIC apart from the rest?

As already mentioned, guaranteed superior product quality is the major factor. Among its over 700 products/SKU’s, the most popular include Aloe Vera Gel, Snail Therapy, BB Creme, Blemish Lab Line, and Ye-seol Whitening Line, processed and manufactured using the most natural ingredients from different parts of the world and the latest beauty care and cosmetic products technology.

    

Such is their popularity that the Aloe Vera Soothing Gel has already sold over 2 million since being recently released in the market. Another popular product, the Snail Therapy Hydro Gel Mask, utilises the benefits of musin (the healing and moisture-retaining extract from snails), antioxidants, and other high quality therapeutic ingredients to intensify the moisturizing process and improve skin elasticity, is an innovative product while in keeping with NATURE REPUBLIC’s the from earthprinciple.

Then there’s NATURE REPUBLIC’s main spokesperson and endorser, popular Korean and International actor and heartthrob Jang Geun Suk (JGS to his fans), whose following not only spans his own body of artistic work but the products he personally vouches for, particularly, NATURE REPUBLIC. In fact, the two are quite inextricable linked that a quick Google of the actor’s name or the company will reveal numerous sites, personal blogs and Facebook accounts dedicated to both them.

And of course the last factor being, as similarly blogged, “liked” and commented about by its netizens, the excellent customer service experience provided by the first three outlets. Customers are still in awe of the special care and attention they were showered with at the NATURE REPUBLIC shops that some of them have gone to the extent of posting personal kudos and rave blogs, fan and like comments on the internet to share their positive experiences.

Comments such as:

“I tried their Snail Therapy mask and I love how it gives me soft skin after!! Wee! Nature Republic, you got me addicted to you. :)))”

“I will surely enjoy the new products that I bought will visit them again! I’m eyeing for their Blush-on! Hmmm.. I had a really nice experience today at the Opening! Especially to the one who assisted me a while ago, forgot to ask her name but she had short hair, I like her very much! Very Nice! :)))”

“I already visited their first store in Festival Mall and I must say that it's the best service that I experience in my entire life of shopping! I promise you guys if you visit Nature Republic's store in any branches you will be satisfied on their products, promos and services that they are offering!”

“The salesperson helping me was courteous and mindful without being obtrusive. Her product knowledge was excellent. I have to admit I’m quite indifferent to Korean brands, including cosmetics and beauty products. But what I experienced from this shop was quite pleasant and mildly surprising. Something I would expect from (big name competitor), but I got the same treatment, if not even better… I would definitely come back, and bring my friends with me…”

In today’s real world of shoddily manufactured products, disposable goods, dubious ingredients and poor customer relations service, it is good sometime, nay superb, to come across a company and its products offering outstanding quality of true and lasting value. We will all be eagerly looking forward to the next NATURE REPUBLIC products to come to the country, just as we will similarly be expecting the best customer service treatment in all your upcoming outlets.

Simply, we must say: “Kudos Korea… Thank you for NATURE REPUBLIC!”  

Have a Relaxing Bedtime Sleep with CANADIAN LINENS

A lot of people would agree that the most comfortable feeling in the world is spending a lazy day in bed, enjoying the feeling of succulent fabric touching your entire body.  It is a euphoric sensation wherein your body is at the utmost ease and even in your unconscious state, still at the peak of relaxation. 

Getting a good night’s sleep is essential in keeping us healthy because it is in this state wherein our bodies rejuvenate after a long, hard day. Here are friendly tips to getting you a good night’s sleep:

1.       Create a relaxing bed time routine. This may include taking a hot bath, drinking milk and reading a book or magazine.

2.       Eat right to sleep right. Avoid eating fatty and salty foods as this takes more time to digest making it harder for you to sleep.

3.       Create a good sleeping environment. Keep your room dark and the noise level down because too much noise and light in the room may distract you making it harder for you to sleep.

Aside from these tips, it would be best to choose the right set of bed linens.

Canadian Manufacturing offers a wide array of products such as bed linens, pillows and towels. Their products boast of top-notch quality that’s essential to a blissful sleep after a hard day’s work.

All their bed linens are processed with anti-pilling, do not bleed, have excellent workmanship and oekotex certified. The OEKO-TEX® standard 100 is a recognized benchmark for the consumer. It has been established as a safety standard throughout the textile manufacturing chain and checks the fabric for any harmful substances such as azo dyes and lead which may cause cancer (carcinogenic) and resist decomposition (non-biodegradable) making them a threat to our health and environment.

Their ultimate soft and luxurious 250 to 600 thread count, 100% combed cotton are sanforized—an extra process that a cotton undergoes to reduce its shrinkage considerably. Their jacquards which are popular in the hotel and resort industries have luster and sheen that stays on the sheets for over a long period of time.

  

For the young ones and young at heart, Canadian Bed Linens offers their Character Collection which has lovely and fun designs of Mickey, Cars, Disney Princess, Barbie, Hot Wheels, Tom and Jerry, Looney Tunes and soon to be launched: Pook-a-looz, Marvel and Justice League. The Character Collection is available in leading department stores nationwide.

Go on and realize for yourself why Canadian Bed Linens is an excellent product that can give you more than a good night’s rest. 

Chlorevita Everyday

Prevents colon cancer, boosts the immune system, strengthens joints and muscles, protects the heart, maintains healthy blood pressure and cholesterol levels, prevents memory loss, supports proper digestion, detoxifies the body . . . these are just some of the numerous health benefits of  Chlorella or freshwater green algae found in CHLOREVITA, a complete dietary supplement rich in vitamins, minerals, protein and amino acids.

CHLOREVITA is made of 100% Chlorella and contains over 20 vitamins including Vitamins A, B6, B12, B Complex, C, and E, as well as 9 essential amino acids.  It is packed with all the nutrients necessary to achieve optimum health and vitality.  Chlorevita is available in 500 mg. and exclusively distributed by Goldlife Distribution Phils. Inc.  For more information, please call 4100-100.

PLDT Telpad - Bringing digital lifestyle closer to home

In a market gradually being populated by touchscreens and smartphones, PLDT Telpad makes a big splash with an Android-powered tablet landline that offers unlimited Internet and unlimited local calls. Specially designed and crafted for the modern Filipino home, the PLDT Telpad is designed to meet the specific needs of every member of the family.

Boasting of two models, PLDT offers the Telpad Wave 2.3 and the S7-Slim, providing a rich and no-fuss multimedia and digital experience. Carrying an Android 2.3 Gingerbread OS, the Telpad Wave 2.3 has features that are easy to learn and faster to use plus an interface that is power-efficient and clearer because of its seamless and intuitive multi-touch 7-inch screen.

While the Wave 2.3 has a laser-finish casing, the Android 2.2 Froyo-powered S7-Slim has a sleek and extremely sophisticated design with an 8 GB internal memory. Both models’ open-source Android platform makes these devices highly customizable.

Aside from its primary function as a landline, Telpad allows users to access and send messages via e-mails, instant messaging through Yahoo Messenger or Google Talk, or even download countless applications available in the Android market. Social network and gaming apps such asFacebook, Twitter, Youtube, Gmail, Angry Birds and Google Maps, also come preloaded in the device. Emailing, messaging, gaming and using other apps at the same time are no hassle with these Android devices which are known for multi-tasking applications and easy management.

Running all those multiple applications simultaneously is possible with Telpad as both devices are powered by cutting-edge technology processors. The Telpad Wave 2.3 comes with a 1Ghz Cortex A8 processor while the S7-Slim is loaded with 1GHz Qualcomm QSD8X50, both capable of operating various applications all at once.

Even if the Telpad S7-Slim version is equippedwith an 8GB internal memory, the Wave 2.3 has a decent built-in 2GB internal storage and both models come with a micro SD expansion slot of up to 32GB – fantastic for downloading and storing video files and music. Both are also wifi-capable and are equipped with Bluetooth for wireless sharing of files.

Other than the high performing specifications of both models, Telpad’s multimedia functions can take this new device to the center stage of every modern Filipino home. Both come with 3.2-megapixel cameras for taking pictures and recording videos though the S7 Slim has both front and rear cameras while the Wave 2.3 only has a front one. The 800x480 display holds up with the system’s improved 3D and 2D graphic engine for a better way to enjoy gaming and viewing. As for the ultimate digital experience, both models can also be connected to most High Definition (HD) TV models via a standard HDMI cable for the Telpad Wave 2.3 and a micro HDMI cable for the S7-Slim.

Another feature that will truly make the Telpad the ultimate multimedia device is the K-Saya Videoke (Lite Version) application. Karaoke buffs can now get their tune-fixes from the device which offers a new twist to your regular KTV activity. Connected to your HDTV, the Telpad Wave 2.3 has a built-in free version of K-Saya which allows users a full-on KTV experience by letting them choose from over 100 pre-installed songs.  Users can enhance the experience by connecting the Telpad to their existing home theater system or speaker/amplifier with a professional microphone. Best of all, they can watch themselves singing on screen through the video-recording feature. Plus, they can take and store photos and use these as backgrounds of the app.

The Telpad Wave 2.3 and Slim S7 are both offered at a discounted price of Php 5,500, which may be paid in full or in 12- or 24-month installments, upon subscription to any PLDT Telpad plan.

Whether used as an interactive device or a multimedia gadget, or making unlimited local calls, everything you need is now at home!

AVON FASHIONS PARTNERS WITH WORLD’S TOP DESIGNERS FOR ITS DESIGNER JEWELRY COLLECTIONS AND PREMIUM BAG LINE

Paris, Verona, New York and Mumbai may be thousands of miles away from each other but Avon Fashions brought all the glamorous and culturally-rich cities together in one night as it launched its first and exclusive premium bag line and designer jewelry collections.

Avon gave members of the press exclusive access to experience the luxurious world of the global fashion capitals with Ruffa Gutierrez, Avon Fashions Style Ambassador, at the launch of Avon’s Premium Collection at Salon de Ning, The Peninsula Manila.

The launch featured the jewelry designs of world-class designers: French fashion giant, the House of Ungaro, Indian contemporary designer Shaill Jhaveri, and Avon Global Jewelry Design Head Marisa Politis of New York City. It also showcased Avon’s first premium bag line, the Manzinni Collection.

Sarah McIntosh, Avon’s Home and Fashion Marketing Director for Southeast Asia Cluster, is thrilled to share Avon’s finest collection to Filipino women. “Wanting only the best for our customers and Representatives, we searched for the best designers in the world and collaborated with them in coming up with jewelry collections and a bag line inspired by the distinct characters of the places they represent,” said McIntosh.

Fashion Spotlight: Paris

“La Ville-Lumière” or “The City of Light” is the setting of Avon’s first international luxury brand collaboration – Parisienne Bloom Collection. Avon invited its guests to enjoy life’s finest pleasures as it virtually took them to the romantic city of Paris. With this classical city as inspiration, models wearing French-chic outfits styled by renowned stylist Patrick Ty showcased the jewelry that hints of everything vivacious yet chic; bold yet feminine; seductive yet glamorous.

“For Ungaro, jewelry is the key to self-expression,” explained Kimi Abapo, Associate Category Manager for Avon Fashions-Jewelry. “The French design powerhouse that has dressed fashion greats such as Jacqueline Kennedy, Catherine Deneuve, and Sharon Stone, sees that the Avon woman is very similar to the Ungaro woman who enjoys the rituals of adornment. We are very proud of this collaboration since Avon has made it possible for more women to experience the freedom of deliberate beautifying through the designs of Ungaro,” she added.

Lifestyle Spotlight: New York

Guests were also seemingly transported to the fast-paced, highly cosmopolitan and timelessly glamorous New York City runway. Styled by actress/celebrity stylist, Laureen Uy, models walked around the venue donning sophisticated and sexy dresses and the Through the Looking Glass collection.

New York-based Avon Global Jewelry Design Head Maria Politis created the Through the Looking Glass Collection that has a modern vintage mood and enduring appeal. Politis brought the snazzy charm of New York in creating this distinctively irresistible collection, made especially interesting with the emerald-cut stone embedded in a unique star design. “Watch out for the free-spirited cocktail ring. It’s my personal favorite,” said Ruffa Gutierrez. Like her, the collection captures the eyes of people and draws attention to the owner. The ring is a true statement maker that stands out on its own or with the set.

Art Spotlight: Mumbai

Characterized by a blend of traditional festivals, music, arts, culture and history, Mumbai is a city that constantly captivates. Mumbai, the birthplace of Indian cinema and architecture, embodies gothic and art deco influences. A perfect blend of the exotic and contemporary, award-winning Shaill Jhaveri brought his rich Indian heritage and his exposure in the world fashion capital New York City in designing the strikingly classy Magic Collection. This collection was showcased during the event through the models wearing unique yet stylish Indian-inspired outfits styled by celebrity stylist, Alyanna Martinez.

Beauty Spotlight: Verona

Last but certainly not the least, the guests “traveled” to the cobblestone paths of the medieval city of Verona -- the inspiration for the Manzzini collection. “Avon’s first premium bag line reflects a Manzzini woman who travels the world in style and confidence. We aptly named the line after a famed fashion street in Verona, Via Manzzini,” said Johanna Chua, Assistant Category Manager for Avon Fashions-Accessories. Classic and timeless, the Manzzini bags can take any woman from day to night. Like all other Avon products, the newest bag collection is not only about beauty. “It is made of high quality material and hardware, adhering to strict quality standards,” she added.

See the fashion and feel the culture of the most fascinating cities in the world only through Avon's Jewelry and Accessories, available only from your Avon Representative.

About Avon Fashions Jewelry and Watches

Avon Fashions Jewelry and Accessories are inspired by global trends that are carefully selected and tailored to suit the style and lifestyle of Asian women. Avon Fashions is committed in providing you with products that meet high standards in plating and use premium quality stones. Avon Fashions  Jewelry  uses  quadruple-plating with the inclusion of at least 2 semi-precious  metals, ensuring no tarnishing, no fading and no peeling for at  least  6 months under normal daily wear and with proper care.  The wide range of Jewelry designs are created by international jewelry designers and are made exclusively for Avon. Avon Fashions Watches utilizes the highest plating standards for fashion watches (IPS/IPG) with Japan Movement PC21S (Japan made, assembled in Singapore) that help withstand weather conditions in Asian countries.  Avon Fashions Watches guarantees the use of stainless steel for the crown, backcase and lock/buckle of all its fashion watches. Learn more about Avon and its products at www.avon.com.ph.


About Avon Products, Inc.

Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue.  As the world's largest direct seller, Avon markets to women in more than 100 countries through approximately 6.2 million active independent Avon Sales Representatives.  Avon's product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark.  Learn more about Avon and its products at www.avoncompany.com.

Living LIFE with a plus with Enercal Plus!

In today’s busy and fast-paced life where demands continue to increase, health is always compromised. Individuals succumb to habits, such as inadequate or skipped meals, high-fat diets, and late nights that subtract from health and hamper their pursuit of passions as well as their ability to live life to the fullest.

These lifestyle challenges that face the busy adult lead to deficits or “minuses” that threaten the balance to good health.

To help balance the equation brought about by these lifestyle challenges, supplements must be provided. Wyeth, the country’s leader in nutrition, introduces a new adult nutritional supplement, Enercal Plus! A glass of Enercal Plus contains Nutri-Life Plus, a complete source of essential nutrients found in a balanced meal plus an array of additional benefits for a healthy heart, bone and muscle strength, and immunity. 

Enercal Plus contains antioxidants such as Vitamins A, C and E as well as zinc and beta-carotene to combat oxidative damage by boosting and strengthening your immune system. It also has the right macronutrients to support the body’s energy needs. It can be formulated to give 1.0 kcal/mL for supplementation purposes or up to 1.5 kcal/mL for total nutritional support.

Enercal Plus is the appropriate nutritional support because its nutrient content is equivalent to a complete meal! It has 29 essential nutrients to support the individual’s ability to handle his daily mental and physical demands and activities.   

It also contains whey protein, a good source of all essential amino acids needed by the body, that is easily absorbed to provide quicker muscle repair. It does not contain transfat and its cholesterol content meets the criteria prescribed by the American Heart Association.

Drinking ENERCAL PLUS is a means to put the PLUS to your winning years! For inquiries, please call the Wyeth Careline at 81-WYETH (99384) or the provincial toll-free number 1-800-10-884-2222.

Surprising Facts on the Filipina and Skin Ageing

How much do Filipinas really know about skin care? Is their current regimen enough to prevent skin ageing?

P&G Beauty wanted to go beyond skin-deep to discover the truth behind Filipinas’ skin care. Taylor Nelson Sofres (TNS) recently conducted a survey on 300 Filipina women aged 20-39 years old*. Below are some hard and surprising facts on Filipinas and their perceptions, habits and attitudes towards skin care.

• 52% believe fair skin is a component of the ideal standard for beautiful skin.
• 75% also believe youthful skin is a component of the ideal standard of beautiful skin.

Fair and youthful skin is important to Filipinas. They turn to whitening creams to achieve fairer and more beautiful skin. But are whitening creams enough to achieve youthful looking skin as well?

• Majority of them start to notice at least one of the following conditions on their face: skin dryness, prominent pores, skin dullness, rough texture, uneven skin tone, dark spots or fine lines and wrinkles. Furthermore, they do not know that these conditions are already signs of skin ageing:
• 82% do not know prominent pores is a sign of skin ageing
• 75% do not know uneven skin tone is a sign of skin ageing
• 74% do not know skin dullness is a sign of skin ageing
• 69% do not know rough texture is a sign of skin ageing
• 62% do not know dark spots is a sign of skin  ageing

• The top 3 triggers that caused women to perceive their skin had begun ageing includes: 1. Noticing in the mirror / reflective surface that skin looks tired, 2. Comments from other women, 3. Noticing lines and wrinkles in the mirror / reflective surface.

Filipinas start to notice signs of skin ageing as early as their 20s. However, majority of Filipinas do not even know that most of the skin conditions they observe in the mirror are already signs of skin ageing. Unaware their skin is already ageing, they do not start an anti-ageing skin care regimen as early as their 20s to address the problem. Instead, they just stick to using whitening creams well into their 30s.

Inspired by this, market research firm BrandWorks conducted another survey specific to whitening cream users. 160 whitening cream users aged 25-34 years old were asked to look at their skin up close with a magnifying mirror and the results show that:

• More than 90% of whitening cream users still suffers from skin ageing.
• In fact, whitening cream users still noticed signs of skin ageing like fine lines, dry skin, uneven skin tone, rough skin and large pores.

Whitening creams alone are clearly not enough because they fail to address certain signs of skin ageing, especially up close.

Most Filipinas are not aware that while they may appear fair and young from afar, a closer look might reveal that their skin regimen needs to be upgraded – from just whitening cream to an anti-ageing solution that provides both whitening and anti-ageing benefits.

Note:

*Survey conducted by Taylor Nelson Sofres on 300 women aged 20 to 39 from the Philippines (via face-to-face interviews), from February to March 2011.

The term “majority” refers to “more than or equal to 50% of respondents” while “most” refers to “more than or equal to 75% of respondents”.

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About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday.  With 8 billion dollar brands and products available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world’s largest beauty and grooming companies.  P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including  Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®,  Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®.  Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

 Olay Total Effects: Anti-Ageing and Whitening in One Bottle!

Is a whitening cream enough to provide fair and young-looking skin? Fair women might look young from afar but they may already be showing signs of skin ageing up close! Many women mistakenly believe that their whitening cream is enough even as they age. But what they don’t realize is that their whitening cream does not address signs of skin ageing. They need to upgrade their skin care regimen to Olay Total Effects to answer both their anti-ageing and whitening needs.

Olay Total Effects provides 7 benefits in 1 bottle – an all-in-one product designed for the modern, multi-tasking woman concerned about both ageing and whitening. The secret behind Total Effects’ enduring success is VitaNiacin Complex, a combination of powerful anti-ageing skin care ingredients including Vitamin E, Panthenol (Vitamin B5) and Niacinamide. These work to provide multiple anti-ageing benefits to help give skin a radiant, youthful glow.

For anti-ageing concerns, Vitamin E prevents moisture loss of the skin. Panthenol (Vitamin B5) attracts water into the skin barrier, helping skin stay hydrated, while Niacinamide or Vitamin B3 reduces the appearance of fine lines. Niacinamide has been proven to strengthen the skin barrier, increase skin energy, boost collagen levels and increase the rate of skin renewal. Aside from these anti-ageing benefits, it is also known to provide skin whitening benefits as well.  It helps to balance and even out skin tone, reduce dark spots and give skin a healthy radiance, overall giving women fair skin.

So fight the 7 signs of skin ageing with just one bottle with Olay Total Effects.

Olay Total Effects (in regular and gentle) is available in all leading supermarkets and drugstores nationwide – SRP Php 699.00 (50g)

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About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday.  With 8 billion dollar brands and products available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world’s largest beauty and grooming companies.  P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including  Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®,  Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®.  Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

 Kris Aquino - Not Afraid of Close Ups with Olay Total Effects

Get 7 benefits, including anti-ageing and whitening, in 1 bottle.

Still using the same whitening cream you’ve been using for years? Are you sure your whitening cream is still meeting all the needs of your skin? What most Filipinas don’t know is that their whitening cream may no longer be enough to meet their skin’s changing needs as they age. In fact, for some Filipinas, they might look young and fair from afar, but already old up close!

At a recent media event held at the Mandarin Oriental Hotel, Olay Total Effects zoomed in on Filipinas’ skin regimen which included taking a closer look at whitening creams and why Filipinas may need to upgrade their skin care.  Olay Total Effects, together with Procter & Gamble’s skin experts and Olay’s newest brand ambassador, Kris Aquino, revealed the facts on how Filipinas’ current skin care regimen may need an upgrade before the signs of skin ageing start to show. At the event, media queen Kris Aquino talked about her personal skin intervention and how she realized it was time to trade-up her skin care regimen from simply whitening to one that can provide both anti-ageing and whitening.

Kris’ Skin Intervention

For Kris, whose craft and career demand numerous close-ups daily, she thought her whitening skin care regimen was already enough for her to look beautiful – until she discovered something upon closer inspection. “I thought I already knew everything—that all you needed to be was maputi. But when I took a closer look into the mirror and saw that first wrinkle—nag panic ako (I panicked)” Kris shares. 

For Kris, it was about realizing that as you age, so does your skin, and its needs change – “Hindi pala enough ang whitening cream (whitening cream is not enough)” Kris continued.

Olay Total Effects’ skin intervention was perfect timing for Kris who’s always under the spotlight and in front of the camera. “Good thing my skin went through an intervention with Olay Total Effects. Kasi with Olay Total Effects, I get the whitening I want AND I also get other anti-ageing benefits that my skin needs to help fight 7 signs of skin ageing. It’s my formula for fair and young-looking skin near or far,” Kris enthuses. Today, Kris couldn’t be happier that she traded up from her whitening regimen to Olay Total Effects – a product that meets both of Kris’ anti-ageing and whitening needs.

Fair and Younger Looking – From Afar and Even Up-Close!

While Kris has already had her skin intervention, most Filipinas may not be aware that they too already need to change their skin care regimen to something that gives them fair and younger looking skin even up close.  As an example, guests at the event were shown a photo of a fair, Asian woman from afar. But with a shot up close of the same woman, most guests were surprised at how much older the woman actually looked. So while some women may look young and fair from afar, close-ups revealed they already have signs of skin ageing.

Olay Total Effects Brand Manager Jia Salindong reveals the findings of a local survey of over 100 whitening cream users aged 25-34. The survey showed that an alarming 90% of whitening cream users still suffers from signs of skin ageing.[1]

Salindong explains “At a particular age, women need more than whitening creams. At around age 25, women may already start to notice multiple signs of skin ageing such as fine lines and wrinkles. Their whitening creams fail to address these signs of skin ageing. Instead, they need to upgrade their skin care regimen to a cream that provides both anti-ageing and whitening benefits.”

With this in mind, Olay Total Effects answered both anti-ageing and whitening needs of Filipinas. How does Olay address both? P&G Skin Expert Carla Cordova explains “It is with Olay Total Effects’ proven VitaNiacin complex that we address both concerns. VitaNiacin is a complex of powerful skin care ingredients like Vitamin E, Panthenol or Vitamin B5 and Niacinamide. These provide both anti-ageing and whitening benefits to help skin regain its fair, radiant, youthful glow and fortify itself against the signs of skin ageing.”

Vitamin E is an anti-oxidant that prevents moisture loss of skin. Panthenol attracts water into the skin barrier, helping skin stay hydrated. Niacinamide is proven and known to provide skin whitening benefits as well as helps reduce signs of skin ageing, like fine lines. Olay Total Effects helps to lighten dark spots, lighten skin tone and improve skin dullness, giving women fair skin. In addition to this, Olay Total Effects also addresses other skin care needs to help fight 7 signs of skin ageing. With Olay Total Effects, you get anti-ageing and whitening benefits all in 1 bottle.

So just like Kris, do you need a skin intervention to be more than just young-looking only from afar? Take a closer look and find out if it’s time to trade up to a skin care regimen that targets both your anti-ageing and whitening needs all in 1 bottle. With Olay Total Effects, you can have fair and younger-looking skin from afar and even up-close! 

Olay Total Effects (in regular and gentle) is available in all leading supermarkets and drugstores nationwide – SRP Php 699.00 (50g)

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About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday.  With 8 billion dollar brands and products available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world’s largest beauty and grooming companies.  P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including  Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®,  Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®.  Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

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[1] Based on a study conducted by a third party on 160 whitening cream users aged 25-34 years old in Metro Manila in July 2011.