Oreo to celebrate 100th Year! Brand Kick-Starts Year-Long Birthday Celebration

1912 was a memorable year. Not only because it was when the Titanic sank or when the South Pole was discovered. More than tragic events or monumental feats, this year marked the birth of a brand that would change the way people ate cookies forever. In 1912, 100 years ago to be exact, the delicious Oreo cookies were born. Happy Birthday Oreo! 

On March 6, 2012, the world’s favourite cookie, Oreo, will celebrate its 100^th year. On this special occasion, Oreo aims to bring to life its wish for Filipinos to “Celebrate the Kid Inside” them.  The easiest way to do this is through the simple ‘twist, lick and dunk’ ritual of savouring an Oreo cookie that has never gotten old even after an entire century!

At 100 years young, OREO is asking the world to put down its cell phones, close its laptops and take a moment to celebrate the kid inside us all. The recently released Global Spirit of Childhood Report[1] revealed that the majority of parents surveyed across 20 countries, believe today’s kids are growing up quicker than did previous generations and should have more time to “just be kids.” The report also showed that parents all around the world long for the carefree fun of their youth.

“In today’s hectic world, people have more responsibilities and pressures than ever before,” said John Ghingo, Senior Director for OREO Global. “Despite this, the simple act of enjoying an OREO cookie and the ritual of twisting, licking, and dunking continues to speak to a universal, human truth: Inside all of us, whether grown-up or still growing, there’s a kid that deserves to be set free every once in a while.”

To celebrate the kid inside everyone and to say thanks to Filipinos and consumers the world over, Oreo will have a year-long celebration. It has already begun, with the brand taking a huge step in refreshing its look in supermarkets nationwide. As a celebrant, Oreo aims to share its delicious eating ritual and special birthday treats for consumers, all year-round!

Oreo wants to reach out to parents and especially dads, to remind them of the pure joy and value of spending heart-warming moments with their kids. So, look out for Oreo’s surprises in supermarkets near you!

See photos, videos, and news of the activities on the official Facebook page http://www.facebook.com/oreogetdunked.phand find out how else you can participate and enjoy with the World’s Favourite Cookie!

In the latter part of this year, OREO will host a multinational event in New York City for selected OREO ambassadors from over a dozen different countries.  Each “AmbassadOREO” will take a pledge to continue the brand’s 100th birthday mission of spreading childlike delight in their communities.

The beginnings of Oreo. Debuting in 1912 in the U.S.A., OREO is now available in more than 100 countries around the world.  From global icons to local favourites, Kraft Foods’ brands like Oreo are memory makers. Everybody loves its smooth vanilla cream sandwiched between two crisp dark chocolate cookies. As proof of its yummy taste though, other Oreo flavours have become favourites in their own right.

Whether it’s green tea ice cream flavor OREO in China, dulce de leche and banana flavor OREO in Argentina, or strawberry flavour OREO right here in the Philippines, this beloved icon celebrates the kid inside all of us like no other biscuit can. 

Here in the Philippines, Oreo became part of the Kraft Foods Philippines (KFP) family of delicious brands in 2001 through a merger with the company Nabisco. It is loved by generations as a favourite companion of milk. The delicious ritual of twisting, licking and dunking an Oreo makes it a favourite for bonding moments with the family.

Kids then and now enjoy birthday celebrations because of the fun and laughter they bring. Join Oreo’s 100^th year party and celebrate the kid in you! Happy Birthday Oreo!

To find out the other ways Kraft Foods makes today delicious, visit www.kraftfoods.ph.

Caring for the skin: It’s Also A Guy Thing...

Gone are the days when skincare, particularly whitening or spot and blemish removal, is exclusively for women.  Nowadays, men are also scouring the shops for skincare products; after all men’s skin is oilier, thicker, has larger pores and is more prone to breakouts compared to a woman’s skin. Moreover, men engage in more outdoor activities, making their skin more susceptible to damage from the harsh elements in the environment especially the sun. Therefore, men need products that will address their specific skin care needs and concerns.

Vaseline, one of the biggest skin care brand in the world understood this key difference between a man and a woman’s skin and has launched Vaseline Men Skin Care Range. Vaseline Men not only gives fast & instant cleansing effects but also provides visible whitening results. Vaseline Men is available in various skin care formats and products such as facial wash, moisturizer, body lotion and body wash. Its anti-spot whitening line provides instant UV protection and makes skin fairer in just two weeks.

            For the face, there’s Vaseline Men Anti-Spot Whitening Face Wash and Anti-Spot Whitening Face Scrub, which offer instantly brighter, oil-free looking and fairer skin with reduced dark spots and blemishes in just two weeks.  It refreshes the skin by removing dirt, oil and the daily effects of pollution from deep within the pores while its vitamin B3 content helps reduce the appearance of dark spots to help skin become fairer.

            Apart from just washing your face, it is also important that you moisturize to ensure that you stay protected from the sun especially when outdoors. After all, a good facial skin lies in having adequate moisture. With this, Vaseline Men recently introduced its line of non-sticky and fast-absorbing moisturizers.

The New Vaseline Men Anti Spot Whitening Face Moisturizer promises to give fairer skin with visibly reduced dark spots and blemishes in just two weeks along with other amazing skin benefits. 

 It is available in three variants – Oil Control, Hydrate & Soothe and SPF15. Vaseline Men Anti-Spot Whitening Oil Control Face Moisturizer gives long-lasting oil control while the Anti-Spot Whitening Hydrate and Soothe Face Moisturizer contains aloe vera extract that calms and nourishes skin.  In addition, the Vaseline Men Anti-Spot Whitening SPF 15 Face Moisturizer provides 93% protection from UVB rays, perfect for all your outdoor and sports activities.

Apart from taking care of your face, men also need to take care of their body as it is also exposed more to the sun during summer. That’s why when you’re taking a bath you need to make sure that you’re using Vaseline Men Active White Body Wash. It offers instantly brighter-looking skin that’s healthy and conditioned.  It contains an advanced formula with essential nutrients and skin nourishing vitamin E to remove daily impurities, revealing a skin that’s healthy and whiter.

Complete the entire skin care regimen for men by getting that healthy, whiter skin with Vaseline Men UV Whitening Body Lotion. This lotion provides instant protection from the sun’s harmful UV rays. And in two weeks, it also helps match your skin’s dark areas to the light areas. It can do all of this thanks to its non-sticky formula featuring a combination of micro-whitening agents, vitamin B3 factor and dual sunscreens.  These help skin become healthier by improving its resistance against dryness and making it more conditioned.

            Vaseline Men’s skincare whitening products perfectly complement today’s modern man who leads a very active and adventurous lifestyle and values healthy, good-looking skin that’s visibly white, blemish-free and protected from the sun.  Never is this more important than summer, when there are plenty of exciting sports events and outdoor adventures to enjoy, like the Vaseline Men XTERRA Off-Road Triathlon Series happening this March in Liloan, Cebu.  So stop using your sister’s, mother’s, wife’s or girlfriend’s skin care product, use a product that is specifically designed to address a real man’s skin care problems. Use Vaseline Men Skin Care range to get instant effects, visible results.

The Vaseline Men XTERRA Off-Road Triathlon Series is comprised of three legs that will surely thrill sports enthusiasts and adventure seekers alike: The first event is the Pang Rave Run, a trail run set in San Mateo Rizal, on February 26. The second and the highlight event is the Vaseline Men XTERRA Main Weekend in Liloan Cebu from March 17 to 18. This will involve both a trail run and an off-road triathlon. The top age group finishers from these two activities will vie for 35 slots to the XTERRA World Championships in Hawaii. Lastly, the third event is Putik Pare, an exciting duathlon that challenges the participants to rough it out in mud. This is scheduled on Nov 18, 2012 in Clark, Pampanga.  Each activity promises to deliver a challenging yet enjoyable experience for all seasoned tri-athletes and thrill seekers.

            With Vaseline Men’s anti-spot whitening skincare line, enjoying healthy, conditioned and visibly whiter skin is definitely a guy thing.

Tender Loving Care with New Creation

New Creation Manufacturing Inc. is the leading and longstanding garment manufacturing company in the Philippines. The company has been in the industry for more than 50 years specializing in the manufacturing of infant wear, accessories and beddings, toddler and children’s wear, bed sheet comforters, towels and pillows. The company’s major brands include Hello Dolly, Little Wishes and Canadian. It is also an infant wear and baby beddings licensee for popular brands such as Disney Baby, Disney Princess, Baby Einstein, Classic Pooh, Disney Animals, Finding Nemo, Winnie the Pooh, Cars, Toy Story, Baby Looney Tunes, Snoopy and Fisher Price.

Baby Clothes

How many is Too Many?

Shopping for baby clothes is exciting and most of the time; parents tend to get carried away with buying too many of one thing and too little of another. Especially for the first time parents, knowing which is more important and which must have more in quantity are crucial in baby clothes shopping to keep your pockets intact and your closets uncluttered.

Janis Stone, a textiles and clothing extension specialist of Iowa State University suggests the basic layette that a baby must have, one that is not too many and not too less.

            3 to 6 gowns, kimonos, or one-piece sleepers

            4 to 6 undershirts (cotton knit)

            3 to 6 receiving blankets (flannelette)

            2 to 3 crib sheets

            1 to 2 crib blankets (waffle weave, fleece or quilted)

            1 sweater and cap

            booties or socks

            waterproof pads of assorted size

            3 to 4 dozen diapers and 3 to 6 pairs of waterproof pants (unless using disposables)

Stone also adds, “hooded baby bath towels (two or three) and special washcloths, a sleeping bag or bunting for outings, and bibs are optional items.” These are quite helpful in some cases but not really a necessity.

“Even if you plan to use disposable diapers, some flat cloth diapers are handy to use folded as protection for your shoulder while burping your baby or for placing under baby when he or she is not in a bassinet or crib,” she adds.

For a simply well-designed baby’s basic layette, Hello Dolly Classic White has a variety of styles and designs that may suit your baby’s needs. Using a high quality fabric that undergoes intensive quality control and designs from the experts in infant wear development, Hello Dolly is an ideal companion on the first stages of their lives.

Crib Essentials

Baby Beddings Shopping Guide

After birth, babies spend most of their time in their crib; it becomes their second home at the early stages of their lives. That is why it is important that their homes be as comfortable and as secured as possible because the last thing any parent wants is to see their baby cry and in distress.  

When shopping for baby beddings, there are but three simple things to consider: comfort, durability and safety, according to the Health Guidance website.

Comfort. Although, it may seem that the softest bedding is the most comfortable, it’s not. It is better to get a mattress that is soft but firm enough to support a baby’s developing back. A spring mattress may be an ideal choice, but it may be a little dangerous for infants since it becomes too bouncy at times.

Safety. The mattress must be a perfect fit to the crib. A loosely placed crib may be dangerous for the little one. Also, when it comes to choosing the quilt, it should not be too thick or too soft as it may suffocate the baby as it moves around the crib. Make sure that the crib has the right number of pillows as well, because too much of it may accidentally smother the baby. Considering the fabric used for the beddings may be wise as well, make sure it is free from lint, fluff or fur because the baby may be sensitive to such.

Durability. Aside from the fact that it will be impractical to buy beddings every other week, it is also a waste of time to spend more time washing beddings than actually taking care of the baby. Be sure to get easy-to-wash beddings which can last a long time.

Although, these three factors are good enough on their own, it is also a reality that parents need to consider the design and the price of the beddings. 

Fab Fabric

Choosing Fabric for the Baby

Whether it may be shopping for clothes or beddings, the fabric used remains to be one of the most important factors to consider. It’s because the comfort and safety of the baby relies on what fabric is used for their baby beddings and clothes.

According to Janis Stone, Textiles and Clothing Extension Specialist of the Iowa State University, “A fabric must have ‘breathability’ so body moisture can evaporate. This is particularly important in summer months when baby will be uncomfortable and perhaps develop a rash if perspiration can't evaporate.”

Speaking of “breathability”, cotton is still the best choice because of its absorbent and breathable characteristics of its fibers. There are different types of cotton fabric available; some are a blend of cotton and other type of fibers such as polyester or nylon. These are okay; just remember that the higher the cotton content, the more breathable and absorbent the fabric is. 

In cases, where the baby needs to wear something which is polyester or nylon, it is best to use a cotton undergarment to absorb perspiration. Just make sure to regularly check the undergarment and change it as needed. However, considering the Philippine climate, it is best to opt for cottons or cotton blends instead.

New Creation Manufacturing Inc. manufactures infant wear and baby beddings usually made of 100% cotton or cotton blends. Aside from the good quality fabric that they use, the company pride itself with classic designs for their major brands Hello Dolly and Little Wishes. It is also the licensee of popular brands like Disney Baby, Disney Princess, Baby Einstein, Classic Pooh, Disney Animals, Finding Nemo, Winnie the Pooh, Cars, Toy Story, Baby Looney Tunes, Snoopy and Fisher Price.

New Creation Manufacturing Inc. infant wear and baby beddings are available in leading department stores nationwide. 

Nature Republic is in the Philippines!

Nowadays spa, skin, beauty and healthcare product shops abound in the metropolis. In pursuit of the catch phrase we now know as “total wellness”, metrofolk, both men and women alike, are no longer hesitant to invest their hard-earned cash on products that promote outer, as well as inner beauty and health. As a result, new and upcoming players are continuously thriving and flourishing side-by-side with the international big name brands, promising superior quality, personalized customer experience, and cutting-edge technology in product development. But the question to be asked as always is that: “Big or small, can these companies deliver what they promise?”

Making its debut in this highly competitive arena is a relative newcomer in the Philippines, but a certified bona fide player in the international market, NATURE REPUBLIC. Born and bred in Korea, NATURE REPUBLIC is a new cosmetic brand utilizing state-of-the-art facilities and processes combined with the most natural ingredients gathered from all over the world to produce world-class, superior quality products distinctly and exclusively its own.

Consider some of its precious ingredients, as stated in their tagline, from earth: medicinal plants and healing flowers, seawater from around the world, used as prescriptions from ancient times based on natural concepts and as mother nature intended, processed and formulated through modern technology. Ingredients such as: Blue Lagoon water from Polynesia; Glacial Water from the Alps; Deep Sea Water from Greenland; Ocean Area Pine Tree from France; Hawaiian Hibiscus; Madagascar Butdelria; Morocco Monoi; gold Caviar; North American Kawai; and other similarly exotic and efficacious extracts and substances.

Riding at the crest of I-love-everything-Korean mania that has hit the country for quite some time, the NATURE REPUBLIC invasion is not only timely, but a major beneficial contributor to the skin care, beauty care and total wellness psyche in the country. Just recently opened this year at the Festival SuperMall in Alabang, the flagship outlet was quickly followed by shops in SM North Edsa, The Block and at Ground Level, Main Bldg, SM City Fairview. Because of the overwhelming response and reception by customers of all ages eager for its high-quality products, NATURE REPUBLIC is expected to open ten more branches by next year.

But what really sets NATURE REPUBLIC apart from the rest?

As already mentioned, guaranteed superior product quality is the major factor. Among its over 700 products/SKU’s, the most popular include Aloe Vera Gel, Snail Therapy, BB Creme, Blemish Lab Line, and Ye-seol Whitening Line, processed and manufactured using the most natural ingredients from different parts of the world and the latest beauty care and cosmetic products technology.

    

Such is their popularity that the Aloe Vera Soothing Gel has already sold over 2 million since being recently released in the market. Another popular product, the Snail Therapy Hydro Gel Mask, utilises the benefits of musin (the healing and moisture-retaining extract from snails), antioxidants, and other high quality therapeutic ingredients to intensify the moisturizing process and improve skin elasticity, is an innovative product while in keeping with NATURE REPUBLIC’s the from earthprinciple.

Then there’s NATURE REPUBLIC’s main spokesperson and endorser, popular Korean and International actor and heartthrob Jang Geun Suk (JGS to his fans), whose following not only spans his own body of artistic work but the products he personally vouches for, particularly, NATURE REPUBLIC. In fact, the two are quite inextricable linked that a quick Google of the actor’s name or the company will reveal numerous sites, personal blogs and Facebook accounts dedicated to both them.

And of course the last factor being, as similarly blogged, “liked” and commented about by its netizens, the excellent customer service experience provided by the first three outlets. Customers are still in awe of the special care and attention they were showered with at the NATURE REPUBLIC shops that some of them have gone to the extent of posting personal kudos and rave blogs, fan and like comments on the internet to share their positive experiences.

Comments such as:

“I tried their Snail Therapy mask and I love how it gives me soft skin after!! Wee! Nature Republic, you got me addicted to you. :)))”

“I will surely enjoy the new products that I bought will visit them again! I’m eyeing for their Blush-on! Hmmm.. I had a really nice experience today at the Opening! Especially to the one who assisted me a while ago, forgot to ask her name but she had short hair, I like her very much! Very Nice! :)))”

“I already visited their first store in Festival Mall and I must say that it's the best service that I experience in my entire life of shopping! I promise you guys if you visit Nature Republic's store in any branches you will be satisfied on their products, promos and services that they are offering!”

“The salesperson helping me was courteous and mindful without being obtrusive. Her product knowledge was excellent. I have to admit I’m quite indifferent to Korean brands, including cosmetics and beauty products. But what I experienced from this shop was quite pleasant and mildly surprising. Something I would expect from (big name competitor), but I got the same treatment, if not even better… I would definitely come back, and bring my friends with me…”

In today’s real world of shoddily manufactured products, disposable goods, dubious ingredients and poor customer relations service, it is good sometime, nay superb, to come across a company and its products offering outstanding quality of true and lasting value. We will all be eagerly looking forward to the next NATURE REPUBLIC products to come to the country, just as we will similarly be expecting the best customer service treatment in all your upcoming outlets.

Simply, we must say: “Kudos Korea… Thank you for NATURE REPUBLIC!”  

Have a Relaxing Bedtime Sleep with CANADIAN LINENS

A lot of people would agree that the most comfortable feeling in the world is spending a lazy day in bed, enjoying the feeling of succulent fabric touching your entire body.  It is a euphoric sensation wherein your body is at the utmost ease and even in your unconscious state, still at the peak of relaxation. 

Getting a good night’s sleep is essential in keeping us healthy because it is in this state wherein our bodies rejuvenate after a long, hard day. Here are friendly tips to getting you a good night’s sleep:

1.       Create a relaxing bed time routine. This may include taking a hot bath, drinking milk and reading a book or magazine.

2.       Eat right to sleep right. Avoid eating fatty and salty foods as this takes more time to digest making it harder for you to sleep.

3.       Create a good sleeping environment. Keep your room dark and the noise level down because too much noise and light in the room may distract you making it harder for you to sleep.

Aside from these tips, it would be best to choose the right set of bed linens.

Canadian Manufacturing offers a wide array of products such as bed linens, pillows and towels. Their products boast of top-notch quality that’s essential to a blissful sleep after a hard day’s work.

All their bed linens are processed with anti-pilling, do not bleed, have excellent workmanship and oekotex certified. The OEKO-TEX® standard 100 is a recognized benchmark for the consumer. It has been established as a safety standard throughout the textile manufacturing chain and checks the fabric for any harmful substances such as azo dyes and lead which may cause cancer (carcinogenic) and resist decomposition (non-biodegradable) making them a threat to our health and environment.

Their ultimate soft and luxurious 250 to 600 thread count, 100% combed cotton are sanforized—an extra process that a cotton undergoes to reduce its shrinkage considerably. Their jacquards which are popular in the hotel and resort industries have luster and sheen that stays on the sheets for over a long period of time.

  

For the young ones and young at heart, Canadian Bed Linens offers their Character Collection which has lovely and fun designs of Mickey, Cars, Disney Princess, Barbie, Hot Wheels, Tom and Jerry, Looney Tunes and soon to be launched: Pook-a-looz, Marvel and Justice League. The Character Collection is available in leading department stores nationwide.

Go on and realize for yourself why Canadian Bed Linens is an excellent product that can give you more than a good night’s rest. 

Chlorevita Everyday

Prevents colon cancer, boosts the immune system, strengthens joints and muscles, protects the heart, maintains healthy blood pressure and cholesterol levels, prevents memory loss, supports proper digestion, detoxifies the body . . . these are just some of the numerous health benefits of  Chlorella or freshwater green algae found in CHLOREVITA, a complete dietary supplement rich in vitamins, minerals, protein and amino acids.

CHLOREVITA is made of 100% Chlorella and contains over 20 vitamins including Vitamins A, B6, B12, B Complex, C, and E, as well as 9 essential amino acids.  It is packed with all the nutrients necessary to achieve optimum health and vitality.  Chlorevita is available in 500 mg. and exclusively distributed by Goldlife Distribution Phils. Inc.  For more information, please call 4100-100.

PLDT Telpad - Bringing digital lifestyle closer to home

In a market gradually being populated by touchscreens and smartphones, PLDT Telpad makes a big splash with an Android-powered tablet landline that offers unlimited Internet and unlimited local calls. Specially designed and crafted for the modern Filipino home, the PLDT Telpad is designed to meet the specific needs of every member of the family.

Boasting of two models, PLDT offers the Telpad Wave 2.3 and the S7-Slim, providing a rich and no-fuss multimedia and digital experience. Carrying an Android 2.3 Gingerbread OS, the Telpad Wave 2.3 has features that are easy to learn and faster to use plus an interface that is power-efficient and clearer because of its seamless and intuitive multi-touch 7-inch screen.

While the Wave 2.3 has a laser-finish casing, the Android 2.2 Froyo-powered S7-Slim has a sleek and extremely sophisticated design with an 8 GB internal memory. Both models’ open-source Android platform makes these devices highly customizable.

Aside from its primary function as a landline, Telpad allows users to access and send messages via e-mails, instant messaging through Yahoo Messenger or Google Talk, or even download countless applications available in the Android market. Social network and gaming apps such asFacebook, Twitter, Youtube, Gmail, Angry Birds and Google Maps, also come preloaded in the device. Emailing, messaging, gaming and using other apps at the same time are no hassle with these Android devices which are known for multi-tasking applications and easy management.

Running all those multiple applications simultaneously is possible with Telpad as both devices are powered by cutting-edge technology processors. The Telpad Wave 2.3 comes with a 1Ghz Cortex A8 processor while the S7-Slim is loaded with 1GHz Qualcomm QSD8X50, both capable of operating various applications all at once.

Even if the Telpad S7-Slim version is equippedwith an 8GB internal memory, the Wave 2.3 has a decent built-in 2GB internal storage and both models come with a micro SD expansion slot of up to 32GB – fantastic for downloading and storing video files and music. Both are also wifi-capable and are equipped with Bluetooth for wireless sharing of files.

Other than the high performing specifications of both models, Telpad’s multimedia functions can take this new device to the center stage of every modern Filipino home. Both come with 3.2-megapixel cameras for taking pictures and recording videos though the S7 Slim has both front and rear cameras while the Wave 2.3 only has a front one. The 800x480 display holds up with the system’s improved 3D and 2D graphic engine for a better way to enjoy gaming and viewing. As for the ultimate digital experience, both models can also be connected to most High Definition (HD) TV models via a standard HDMI cable for the Telpad Wave 2.3 and a micro HDMI cable for the S7-Slim.

Another feature that will truly make the Telpad the ultimate multimedia device is the K-Saya Videoke (Lite Version) application. Karaoke buffs can now get their tune-fixes from the device which offers a new twist to your regular KTV activity. Connected to your HDTV, the Telpad Wave 2.3 has a built-in free version of K-Saya which allows users a full-on KTV experience by letting them choose from over 100 pre-installed songs.  Users can enhance the experience by connecting the Telpad to their existing home theater system or speaker/amplifier with a professional microphone. Best of all, they can watch themselves singing on screen through the video-recording feature. Plus, they can take and store photos and use these as backgrounds of the app.

The Telpad Wave 2.3 and Slim S7 are both offered at a discounted price of Php 5,500, which may be paid in full or in 12- or 24-month installments, upon subscription to any PLDT Telpad plan.

Whether used as an interactive device or a multimedia gadget, or making unlimited local calls, everything you need is now at home!